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Mastering Knowledge Hub

Welcome to YouNet Group’s Insights Hub – the knowledge center for innovation, research, and data-driven marketing in Southeast Asia and beyond. Here, you’ll find our perspectives, research findings, case studies, and industry news – all designed to help brands and agencies navigate the fast-changing world of Digital Commerce with clarity and confidence.

GET ALL THE INSIGHT YOU NEED

Stay updated on market shifts, brand dynamics, and consumer landscape.

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TQMC Marketing Lab – Where next-generation marketing methodologies are created, and a call for collaboration from pioneering agencies.

From Data Intelligence to Data-driven Marketing Methodology For more than a decade, YouNet Group has pioneered the creation of a

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YouNet CEO Nguyen Anh Hoa: “From SocialTech to Data Intelligence, Pioneering to Lead and Expand Across the Region”

After more than 12 years accompanying brands in social media data analytics and marketing services, YouNet officially announces its new

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The “Black Box” Challenge of Marketing: Where Real Consumer Insights Get Lost in the Noise

Modern marketing faces a paradox: while data and online discussions are growing exponentially, the authentic voices of consumers are increasingly

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YouNet Vietnam E-commerce Intelligence 2025 Report: From Consumer Behavior to Breakthrough Growth on E-commerce

YouNet ECI and YouNet Media have just released the report “Forecasting Growth Trends of Vietnam’s E-commerce Market 2025–2028.” The report

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AI Dashboard

YouNet Media Launches AI-Enhanced Social Listening Dashboard

Following the AI-Enhanced trend, YouNet Media – a pioneer in Social Listening solutions in Vietnam – has officially integrated artificial

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YouNet ECI announces the Sustainable Growth Brands Ranking on e-Commerce H1/2025: TOP 40 brands leading in operational efficiency and revenue.

Following the success of the 2024 Sustainable Growth Brands Ranking on e-Commerce, YouNet ECI has launched the H1/2025 edition, featuring

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YouNet ECI Honors Top Sustainable Growth Brands: 50 Brands Excelling in E-commerce

YouNet ECI Launches Top 10 Sustainable Growth Brands Ranking – the first ranking to measure both revenue and multi-faceted operational

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Banking Sector Snapshot Q2/2025: Which Brands Hold the Advantage with High-Quality Users on Social Media?

Discussions in the banking sector during Q2/2025 have been lively not only due to the volume of conversations but also

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Launch of the Coffee Shop Chain Market Report on Social Media H1/2025 – Announcing the TOP 10 Most Outstanding Brands

In the first half of 2025, the coffee market has witnessed continuous waves of store network expansion and large-scale factory

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