YouNet ECI and YouNet Media have just released the report “Forecasting Growth Trends of Vietnam’s E-commerce Market 2025–2028.” The report provides e-Commerce revenue data by industry and analyzes consumers’ online shopping behavior to lay the strategic foundation for businesses over...

Discussions in the banking sector during Q2/2025 have been lively not only due to the volume of conversations but also because of the participation of high-quality users (Qualified Users). Through the lens of the CFQU Index (Content From Qualified Users),...

In the first half of 2025, the coffee market has witnessed continuous waves of store network expansion and large-scale factory developments. Alongside these moves, the rise of new dining trends and innovations in marketing and sales activities by coffee shop...

The first half of 2025 witnessed a dynamic picture of the authentic fashion sector on E-commerce (E-commerce, or TMĐT). With revenue surpassing VND 9,000 billion on Shopee, Lazada, and Tiki, this market not only showed impressive growth but also created...

The Report on Social Media Activities in the Infant Formula Industry through the Lens of Social Advocator offers a new perspective on how brands in the Infant Formula sector are being discussed by users on social media. Focusing on the...

Every comment and real-life sharing on social media today not only helps shape a hospital’s brand image but also authentically reflects the actual patient experience at Obstetrics and Maternity Hospitals. So, which experiential factors truly make a difference - enhancing...

The discussion trends around coffee shop chains on social media have shown remarkable shifts in the first half of 2025. The rapid growth of TikTok and the emergence of Threads have provided users with more diverse ways to share their...

In the first half of 2025, the Refrigerator category across Shopee, Lazada, and Tiki recorded a total Gross Merchandise Value (GMV) nearly doubling compared to the same period last year. Despite the inherent challenges of the category, the refrigerator market...