HCMC, June 2026 – YouNet Group has officially announced the appointment of Mr. Tang Gia Hai Lam as Chief Executive Officer (CEO) of Asia Commercial & Deployment. This strategic move aims to accelerate the Group’s regional expansion strategy and scale its commercialization and deployment network for its solutions across Asia.
This appointment marks the next step in YouNet Group’s new growth phase, with the objective of strengthening its presence in Southeast Asia and bringing its Measurement, Intelligence, and Marketing Systems capabilities to regional markets.
Over the years, YouNet Group has built its business operations in Vietnam and the United States while serving clients and delivering projects across multiple countries in the region. The next phase is not only about market expansion, but also about standardizing and scaling the core capabilities that the Group has developed in Vietnam over nearly two decades.
Under the new strategy, YouNet Group is establishing an operating model in which Vietnam serves as the Vietnam Hub, concentrating the Group’s research, innovation, and knowledge production capabilities. Markets outside Vietnam will be developed through a Commercial & Deployment Network, which will bring the Group’s solutions, frameworks, and initiatives to clients across the region.
This model connects research and innovation capabilities in Vietnam with commercialization and deployment capabilities in international markets, creating a system that is both scalable and adaptable to the specific needs of each market.
YouNet Group announces the appointment of Mr. Tang Gia Hai Lam as CEO – Asia Commercial & Deployment
The Role of the CEO – Asia Commercial & Deployment
In his new role, Mr. Lam will focus on:
- Accelerating YouNet Group’s regional expansion.
- Building the Commercial & Deployment Network across Asia.
- Developing subsidiaries, affiliated companies, and strategic partnerships.
- Connecting the Vietnam Hub with regional markets.
- Deploying YouNet Group’s solutions, frameworks, and innovations to international markets.
He will also lead the expansion of key strategic initiatives such as YouNet Intelligence (YNI), the Social Brand Health Index (SBHI), and Marketing Systems OS (MSO) into markets beyond Vietnam.
Insights from Leadership
Mr. Nguyen Anh Hoa, Founder & Group CEO of YouNet Group, shared:
“Our regional expansion has already been underway for many years through existing clients and projects. The next phase is about moving from isolated expansion activities to a more systematically organized regional model.
Lam will help us accelerate that process while connecting our research and innovation capabilities in Vietnam with commercialization and deployment opportunities across Asia.
We believe that the capabilities built in Vietnam over the years can deliver significant value to the regional market, particularly in the fields of Measurement, Intelligence, and Marketing Systems..”
The appointment of the CEO – Asia Commercial & Deployment is part of YouNet Group’s long-term strategy to build an organization capable of delivering Measurement, Intelligence, Infrastructure, and Operating Architecture at a regional and broader international scale.
It also represents the next step in bringing the Group’s research, measurement, intelligence, and marketing systems capabilities to Southeast Asian and global markets.
About YouNet Group
YouNet Group is The Measure Group powering Marketing Systems. The Group builds measurement, intelligence, infrastructure, and operating architecture that empower organizations to run systems that are scalable, measurable, and continuously improving over time. By connecting data, intelligence, activation, and infrastructure, YouNet Group helps brands and agencies make better decisions and operate more integrated business systems over time.
