Social-first is no longer an option. It has become the central battleground of marketing in Southeast Asia. But as social becomes central to marketing, a more important question emerges: Is social creating real impact for brands, or merely generating activity?...

For many years, most marketing activities have been organized around execution: Campaigns Media Creative Platforms Performance This model has helped marketing grow rapidly in the digital era. However, as data, AI, social commerce, and the creator economy begin to converge,...

Ho Chi Minh City, April 2, 2026 – After more than a decade of evolving alongside the marketing industry in Southeast Asia, YouNet Group officially announces its new strategic positioning: The Measure Group powering Marketing Systems. This move establishes YouNet’s...

Following the AI-Enhanced trend, YouNet Media - a pioneer in Social Listening solutions in Vietnam - has officially integrated artificial intelligence into its Dashboard to automate the processing, analysis, and visualization of consumer feedback across specific experience aspects and customizable...

Following the success of the 2024 Sustainable Growth Brands Ranking on e-Commerce, YouNet ECI has launched the H1/2025 edition, featuring outstanding brands from four industries: Baby Formula, Baby Diapers, Fashion, and Refrigerators. This ranking not only reflects revenue growth but...

YouNet ECI Launches Top 10 Sustainable Growth Brands Ranking - the first ranking to measure both revenue and multi-faceted operational efficiency on E-commerce. The ranking helps brands identify opportunities for improvement to build a sustainable growth strategy online. 1. A...

During Tet 2025, over 130 campaigns from 26 industries generated more than 10.3 million discussions across social media platforms. Looking back at this vibrant and bustling Tet season, which campaigns stood out with remarkable communication effectiveness? Let’s explore the YMI...

With a vision to become a “data navigator for businesses,” YouNet Group officially introduces its multi-country social media research solution, enabling brands to understand consumers and markets worldwide through social data. As the leading Social Listening provider in Vietnam, YouNet...

The Marketing Events Awards (MEA) honors the most creative and effective marketing and communication campaigns across the Asia-Pacific region. Organized by MARKETING-INTERACTIVE, Asia’s leading publication in the fields of marketing, communications, and creativity, the MEA features an independent judging panel...

Fanscom, a Digital Creative Agency providing comprehensive advertising and integrated communication services, officially announced its integration into YouNet Group (YNG) - a data analytics and data-driven services ecosystem for Online Commerce, starting from January 2024. With the technological and data...