Big successful brands need to make sense of all the chatter that happens around them on social media. They need to come across as social by engaging with their audience and responding to concerns. Social listening is the way to go about it. There are some compelling reasons why brands should make listening a top priority.

Time management is one of the most important processes that every business owner should pay attention to because time is money and spending too much time on specific activities can lead to a decrease in efficiency, productivity and, most importantly, effectiveness.

Did you know that 60% of organisations’ problems are brought about by poor internal communications? These lead to conflict and situations which are detrimental to efficiency, productivity and the work environment.