The Measure Group powering Marketing Systems

Architecting the Decision Infrastructure that transforms marketing into a system capable of measurement, decision-making, and self-improvement

The Measure Group powering Marketing Systems.

Founded in Vietnam with international roots in the United States, YouNet has evolved into a multi-entity group of 7 specialized companies in Vietnam and 1 subsidiary in the US — each contributing deep expertise in social listening & social media research, E-commerce intelligence, social advocacy marketing, creative communication, community engagement, and enterprise platforms.

17+

Years Pioneering Data Intelligence

450+

Employees

Subsidiaries

Technology Platforms

Our Philosophy

Marketing Systems - Where marketing can be measured, managed, and continuously improved

We believe in a world of abundant data, the true competitive advantage lies in deciding better.

As The Measure Group, we architect the Decision Infrastructure where measurement leads strategy, intelligence drives precise action, and decision architecture builds sustainable growth.

At YouNet, Marketing is not a collection of fragmented activities, but a system that can be measured, governed, and improved continuously.

Latest Insights

How Marketing Systems Operate

Marketing Systems, People Media, Thought Leadership

PEOPLE MEDIA: Why Southeast Asia Requires a Human-Centric Media System

YouNet Vietnam E-commerce Intelligence 2025 Report: From Consumer Behavior to Breakthrough Growth on E-commerce

Banking Sector Snapshot Q2/2025: Which Brands Hold the Advantage with High-Quality Users on Social Media?

Launch of the Coffee Shop Chain Market Report on Social Media H1/2025 – Announcing the TOP 10 Most Outstanding Brands

Vietnamese Fashion in H1 2025: Offline Stores Close, Local Brands Still Lead the Online Market

Frameworks & Methodologies

TQMC Marketing Lab – Where next-generation marketing methodologies are created, and a call for collaboration from pioneering agencies.

Frameworks & Methodologies

The “Black Box” Challenge of Marketing: Where Real Consumer Insights Get Lost in the Noise

News & Updates

YouNet Media Launches AI-Enhanced Social Listening Dashboard

News & Updates

YouNet ECI announces the Sustainable Growth Brands Ranking on e-Commerce H1/2025: TOP 40 brands leading in operational efficiency and revenue.

Our ecosystem

YouNet Group as a Marketing Systems Lab

Unlocking Global Markets with
Social Listening

As a data navigator, we provide multinational corporations and Vietnamese enterprises aiming to expand globally with multinational market and consumer research solutions based on social media data.

The Leading Social and E-commerce Intelligence Company

The leading Social Media & E-commerce Market Research Company

Empowering Brands to Win in E-commerce

Pioneering eCommerce data analytics solutions in Vietnam, enabling brands to Plan, Monitor, Measure, and Optimize operational performance.

YouNet ECI is a pioneer in

E-commerce Growth Consultation with Data Intelligence for Brands.

The Qualified Marcom Solutions

The Qualified Marcom (TQMC) is YouNet Group’s strategic framework – redefining how marketing is planned, executed, and measured through comprehensive data, real users, and real impact.

All marketing agencies under YouNet Group operate within the TQMC mindset.

The Pioneering Data-powered, Social-first Creative Agency

The Data-Driven Advocacy Marketing company in Southeast Asia.

The Advocacy First Agency, Built for Qualified Impact

Platform & Services for Community & Creator Content Marketing

Powered by advanced technology, we enable leading brands to effortlessly establish their own social networks, cultivating authentic user communities.

YouNet Social is the SocialTech Platform Company focusing on building and operating brand-centric and creator-centric communities through VoiceShare and phpFox.

OUR INTERGRATION ADVANTAGE

Why Brands Choose YouNet

Unified Intelligence

Connecting Social & E-commerce data with technology, creativity, and execution.

Real Outcomes

From insights to solutions that drive measurable growth in Digital Commerce.

Ecosystem Power

7 companies, 6 platforms, one integrated operating model.

Regional Roots

Built in VN & US, serving Southeast Asia with local depth & regional scale.

YouNet Measure Spine

Developing the Industry Standard

Leveraging specialized performance indexes, YouNet Group redefines how businesses benchmark success across social media, campaigns, and E-commerce—setting new industry standards and driving sustainable growth.

YouNet Media Index [YMI]

Launched in 2019, YouNet Media’s YMI Ranking provides an objective benchmark for evaluating brand and Tet campaign performance on social media, analyzing over 100 million discussions from top brands across six industries annually.

Buzzmetrics Social Index (BSI)

Launched in 2016, Buzzmetrics’ BSI Ranking measures the impact of campaigns, events, and influencers on social media in Vietnam, while the BSI Awards (since 2020) honors brands and agencies excelling in digital engagement.

YouNet ECI - The Sustainable Growth Brand Index

YouNet ECI’s Sustainable Growth Ranking 2025 is a comprehensive benchmark that helps e-commerce brands optimize operations, enhance revenue diversity, and achieve long-term success beyond short-term sales growth.

YouNet Social Health Brand Index

Trusted by world’s leading brands

The YouNet Consulting Model

From Data to Digital Commerce Impact

By combining data technology with over 17 years of consulting expertise, we transform data into a decision making system that enables sustainable growth and continuous optimization.

as mentioned by trusted media partners

CONTACT US

Let's plan for a new project!

“Move beyond fragmented execution. Our experts are ready to help you transforms your marketing into a high-performance decision engine.”

YouNet Group

GLOBAL PRESENCE

Intelligence Without Borders

HEADQUARTER IN VIETNAM

2rd Floor, Lu Gia Plaza, 70 Lu Gia Street., Phu Tho Ward, Ho Chi Minh city.

Hotline: 028 3535 7356

US OFFICE

9741 Bolsa Avenue, Suite 201, Westminster, CA 92683

Email: [email protected]