The Vietnamese film market is entering a period of explosive yet fiercely competitive growth. Data reveals an increasing polarization: a few “mega blockbusters” are pushing box office ceilings to unprecedented levels, while most other films struggle to survive in an...

In 2023, Vietnam’s sports scene witnessed a remarkable transformation - a university-level football tournament becoming one of the most talked-about events on social media, rivaling even international leagues like the Premier League. How did Red Bull, a leading energy drink...

In the highly competitive Beauty market, Brand B, a sunscreen label with limited resources, has proven that success in E-commerce doesn’t always depend on a massive budget - but on precise execution. According to performance data analyzed by YouNet ECI,...

Vietnam’s convenience store (CVS) market is characterized by intense competition, with the gap between leading brands fluctuating within just 4% of share of voice (29% vs. 25%). In such a tightly contested landscape, even minor missteps in operations or communication...

After going viral on social media with its brand repositioning, since July 2023, Vinamilk has continuously updated the packaging of existing product lines and launched new products. The brand stated that, on average, a new product or packaging is released...