17/10/2025 - YouNet Group

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Red Bull Energizes the Game: From a Schoolyard Dream to a Professional Tournament

17 October 202517 October 2025|Case Studies & Best Practices

In 2023, Vietnam’s sports scene witnessed a remarkable transformation - a university-level football tournament becoming one of the most talked-about events on social media, rivaling even international leagues like the Premier League. How did Red Bull, a leading energy drink...

Vietnam Named Among Winners at The Marketing Events Awards 2023

17 October 202517 October 2025|News & Updates

The Marketing Events Awards (MEA) honors the most creative and effective marketing and communication campaigns across the Asia-Pacific region. Organized by MARKETING-INTERACTIVE, Asia’s leading publication in the fields of marketing, communications, and creativity, the MEA features an independent judging panel...

Fanscom Joins YouNet Group – Becoming Part of YouNet’s Creative Marketing Network

17 October 202517 October 2025|News & Updates

Fanscom, a Digital Creative Agency providing comprehensive advertising and integrated communication services, officially announced its integration into YouNet Group (YNG) - a data analytics and data-driven services ecosystem for Online Commerce, starting from January 2024. With the technological and data...

CEO of YouNet Group: Restructuring the ecosystem to serve Online Commerce and pave the way for Vietnamese businesses to go global

17 October 202517 October 2025|Thought Leadership

Founded in 2008, YouNet Group is now the leading company in Vietnam in the field of social media listening. YouNet’s clients include more than 500 companies seeking to measure and analyze online consumer behavior to support communication and marketing activities....

YouNet Group Announces Global Expansion of Its Social Listening Data Solutions

17 October 202517 October 2025|News & Updates

With a vision to become a “data navigator for businesses,” YouNet Group officially introduces its multi-country social media research solution, enabling brands to understand consumers and markets worldwide through social data. As the leading Social Listening provider in Vietnam, YouNet...

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From scrolling social media in Vietnam to selling trending products across China, Europe, and the U.S.: Turning online conversations into insights on 5 billion consumers

17 October 202517 October 2025|Thought Leadership

“On social media, a person can straightforwardly express whether they accept a brand and its pricing - or not. But if you analyze discussions from, say, a million people in a month about electric vehicles, a business can grasp the...

YouNet Group Launches Three New Metric Groups in Its Social Listening Solution, Enhancing Multidimensional Brand Analysis

17 October 202517 October 2025|Frameworks & Methodologies

For more than a decade since 2013, YouNet Group has affirmed its position as a pioneer and market leader in Social Listening solutions in Vietnam. Continuing its mission of innovation and analytical excellence, YouNet Group officially introduces three brand-new metric...

Mango Digital: Driving More Effective Creativity through the Qualified User Database

17 October 202517 October 2025|Frameworks & Methodologies

Accurately capturing user insights is considered the “golden key” in creative advertising, enabling brands to easily reach and strongly engage with audiences on social media. But how can brands deeply understand user insights to deliver truly effective communication campaigns? With...

YouNet AM – The Comprehensive Advocacy Marketing Solution

17 October 202517 October 2025|Frameworks & Methodologies

Advocacy Marketing continues to be a key trend adopted by many businesses to enhance brand awareness and build long-term customer relationships. With its proprietary technology ecosystem, YouNet AM - a member of YouNet Group - provides an end-to-end Advocacy Marketing...

Report on Social Media Activities in the Infant Formula Industry through the Lens of Social Advocator

17 October 202517 October 2025|Industry Research

The Report on Social Media Activities in the Infant Formula Industry through the Lens of Social Advocator offers a new perspective on how brands in the Infant Formula sector are being discussed by users on social media. Focusing on the...

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index

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