Following the success of the 2024 Sustainable Growth Brands Ranking on e-Commerce, YouNet ECI has launched the H1/2025 edition, featuring outstanding brands from four industries: Baby Formula, Baby Diapers, Fashion, and Refrigerators. This ranking not only reflects revenue growth but also helps brands identify opportunities for sustainable development on online channels. Learn more about the ranking here.
1. H1/2025: A Volatile E-Commerce Market, Temporary Revenue Growth Is Not Enough
YouNet ECI’s recent H1/2025 E-Commerce Revenue Report shows that in the first half of 2025, the four major e-Commerce platforms in Vietnam – Shopee, TikTok Shop, Lazada, and Tiki – generated VND 222.1 trillion in revenue, up 23% compared to the same period last year.
However, YouNet ECI also recorded a decrease of over 7,500 sellers with revenue on these platforms in the first six months compared to the previous year. Among them, faced with rising platform fees, the number of sellers generating revenue on Shopee fell by as much as 32.1% year-on-year.
Clearly, the revenue opportunity on e-Commerce is enormous but not evenly distributed. Revenue is increasingly concentrated among brands that operate professionally.
Against this backdrop, YouNet ECI launched the Sustainable Growth Brands Ranking on e-Commerce H1/2025 as the most comprehensive benchmark for assessing brand operational efficiency on e-Commerce platforms.
Disclaimer: Within the scope of the Sustainable Growth Brands Ranking on e-Commerce H1/2025, the Fashion category is defined as clothing products including shirts, pants, and dresses, excluding sportswear, unbranded fashion, and counterfeit or fake products.
2. The Four Key Indicators for Evaluating E-Commerce Operational Efficiency
YouNet ECI recommends that in the current e-Commerce landscape, brands adopt an operational strategy of “diversification and reduced dependence.” This approach focuses on building multiple growth sources, avoiding reliance on a single channel, thereby mitigating risks from algorithm changes, policy shifts, or market fluctuations.
The Sustainable Growth Brands Ranking on e-Commerce uses a framework based on four key indicators:
- Performance: Measures a brand’s market share on e-Commerce within its category and revenue growth rate across each platform.
- Shop: Assesses the number and quality of a brand’s online stores on e-Commerce platforms.
- Variant: Evaluates the diversity of a brand’s product lines and their revenue-generating potential.
- Price Range: Analyzes the variety and revenue performance of a brand’s pricing segments.
3. Announcement of the Sustainable Growth Brands Ranking on E-Commerce H1/2025
While the 2024 ranking showcased the top 50 outstanding brands, in the first half of 2025, the ranking continues to honor the TOP 40 Sustainable Growth Brands on e-Commerce, featuring notable names such as HUGGIES, Moony, Aptamil, alongside emerging stars like COOLMATE, Sovintage, AQUA, and more.
These brands have proven their positions through effective operational strategies, optimized product portfolios, and flexible sales programs. The results show that these brands not only achieve consistently high revenue over multiple quarters but also establish a solid foundation for long-term growth.
TOP 10 Sustainable Growth Brands on TMĐT – Baby Milk Powder Sector
TOP 10 Sustainable Growth Brands on TMĐT – Baby Diapers Sector
TOP 10 Sustainable Growth Brands on TMĐT – Fashion Sector
TOP 10 Sustainable Growth Brands on TMĐT – Refrigerators Sector
The full list of the Top 10 Sustainable Growth Brands on TMĐT 2024 by sector will be updated here.
About YouNet ECI
YouNet ECI – a member of YouNet Group – is a pioneering unit in providing data-driven e-Commerce growth consulting for brands. We deliver the most accurate and comprehensive e-Commerce market data and analytics solutions, with the deepest data insights, to help brands grasp a complete picture of their industry, monitor brand performance, and optimize product assortments on TMĐT platforms.
