Advocacy Marketing continues to be a key trend adopted by many businesses to enhance brand awareness and build long-term customer relationships. With its proprietary technology ecosystem, YouNet AM – a member of YouNet Group – provides an end-to-end Advocacy Marketing solution, empowering brands to turn customers into powerful brand advocates.
Why is Advocacy Marketing still a rising trend?
According to a Nielsen 2021 report, 88% of respondents said they trust recommendations from people they know more than any other form of communication. This highlights the tremendous potential of Advocacy Marketing in building trust and enhancing brand credibility.
Beyond boosting trust, Advocacy Marketing offers a sustainable approach that helps:
- Expand customer reach.
- Build long-term relationships with consumers.
- Generate authentic content from real customer experiences.
When combined with traditional marketing methods, this strategy not only spreads messages organically and cost-effectively but also strengthens the brand’s position in customers’ minds. To unlock these values, businesses must embrace broader collaboration beyond just engaging with consumers.
Three Core Groups That Drive an Effective Advocacy Marketing Strategy
To maximize the impact of Advocacy Marketing, brands should adopt a holistic approach that engages three key audiences:
- Employee Community: Encourage employees who understand the brand to communicate messages consistently and credibly, contributing to a strong and professional brand image.
- Customer Community: Loyal customers not only share positive experiences but also serve as living proof of product quality, influencing potential buyers. Building loyal communities where customers share genuine experiences helps turn them into natural brand ambassadors.
- Social Media: Leverage the power of social platforms to identify, analyze, and activate Social Advocators, amplifying brand messages broadly and effectively.
→ Learn more about Social Advocators and their benefits here.
The synergy among these three groups enables businesses to broaden reach, build trust, and drive sustainable growth. When customers, employees, and social networks all act as brand advocates, Advocacy Marketing becomes a powerful tool to elevate brand positioning in the marketplace.
YouNet AM – The First Comprehensive Advocacy Marketing Model in Vietnam
In today’s marketing landscape, YouNet AM proudly leads with a comprehensive Advocacy Marketing model, built on three core pillars: Employee Advocacy, Customer Advocacy, and Social Media Advocacy.
For Employee Advocacy and Customer Advocacy, YouNet AM builds communities using the phpFox platform, developing communication strategies that bring together a brand’s employee and customer groups, then encourage them to engage in more brand-related discussions across different platforms. At the same time, this enables brands to easily track all positive conversations about their products or brand, providing a clear basis for rewarding advocates and continuously motivating them to spread positive messages.
In addition, YouNet AM combines advanced technology with creative strategy by integrating Social Listening into the platform, allowing brands to measure the advocacy activities of both Employee and Customer groups. This integration empowers brands to build campaigns that are more comprehensive, transparent, and effective.
For Social Media Advocacy, YouNet AM stands out with its ability to identify Social Advocators (SA) – high-quality users who generate positive content related to the brand. The key differentiator of YouNet AM compared to other media agencies lies in its approach to performance measurement. Instead of relying solely on traditional social media metrics as KPIs, YouNet AM develops deeper measurement indicators that truly evaluate the effectiveness of campaigns. This helps businesses easily identify and cultivate loyal, high-quality user groups, ensuring that communication campaigns reach the right target audience. As a result, brands can optimize resources, enhance performance, and increase conversion rates through authentic connections with individuals who genuinely love and engage with the brand.
YouNet AM offers an optimized solution that helps businesses build deep connections with three core groups: employees, customers, and social media users. With its strength in identifying and maximizing the potential of the Social Advocator group, YouNet AM enables brands to amplify messages naturally, expand influence, build trust, and strengthen competitive advantage in the market. With a strategic vision and state-of-the-art technology platform, YouNet AM is a trusted partner, ready to accompany businesses on their journey of brand elevation and sustainable growth.
Contact Information:
- Ms. Mai Anh – Business Development Director
- Email: [email protected]
- Website: www.younetam.com
