Pioneering the way in Social Media Research with Social Listening

TRUSTED BY WORLD'S LEADING BRANDS

OUR UNIQUE STRENGTHS

The Largest Global Data Coverage Given a Topic

As a data navigator, we deliver market and consumer insights derived from social media data for multinational corporations and Vietnamese enterprises aiming for global expansion.

The Largest Global Data Coverage Given a Topic

Superior crawling technology enabling continuous and timely data updates.

Fastest Data Retrieval Speed

Superior crawling technology enabling continuous and timely data updates.

Most Advanced & In-depth Analytical Capability

Employing the 4-level Insight Framework for data analytics, combined with multi-layered processing capabilities across brand, product, and service attributes to deliver comprehensive, multidimensional insights.

Leading in adopting new analytics metrics

Always pioneering modern marketing measurement metrics, YouNet Group provides clients with comprehensive data insights to effectively manage brand performance and optimize operations.

FRAMEWORK

YouNet Insight Maturity Framework

Insight Framework is a model developed to assess clients’ maturity levels in applying Social Listening analytics into their business. YouNet’s Insight Framework includes four levels, ranging from basic to advanced.

Hindsight

(Understanding after an event has occurred)

Hindsight is the ability to recognize or understand an event or situation after it has already happened.
This ability reflects learning from past experiences, based on one's understanding of what has occurred.
Example: When a project fails, it could recognize the reasons for failure and learning lessons from past mistakes.

Insight

(Current understanding)

Insight refers to a deep, perceptive understanding of a current issue or situation, gained through analysis, observation, and identifying connections between different factors.
It often involves uncovering hidden information or revealing relationships between events.
Example: Gaining insight into market demands and understanding the underlying drivers of market trends are critical in developing effective business initiatives.

Forsight

(Future-oriented prediction)

Foresight is the ability to anticipate and predict future scenarios based on present information and understanding.
It involves analyzing trends, possible changes, and potential impacts to inform strategic planning and decision-making for individuals, organizations, or communities.
Example: Forecasting market trends and developing long-term business plans based on these predictions exemplifies foresight.

ANALYTICAL METRICS

Pioneering Advanced Analytical Metrics

We continuously innovate and adopt the latest analytical standards, delivering precise insights and strategic value for businesses to maintain a competitive edge.

Qualified User

Qualified users are individual users who actively participate in discussions and meet defined quality criteria.

Content from Qualified Users

Content from qualified users refers to discussions generated by high-quality users.

Social Advocators

Social Advocators are high-quality users who create supportive content for the brand.

LEADING THE MARKET

Our Market-Leading Social Listening Enterprises

The Leading Social and E-commerce Intelligence Company

YouNet Media is the leading Social & E-commerce Intelligence company in Vietnam and Southeast Asia.

Owning the complete Social Suite — SocialHeat, SocialTrend, and SocialLift — and leveraging EcomHeat from YouNet Group, the leading E-commerce Intelligence Platform, we provide both platforms and actionable services that transform data into intelligence and drive measurable business impact.

With technology at our core and deep expertise in analytics and consulting, YouNet Media empowers over 500 top brands to make smarter decisions, optimize execution, and achieve sustainable growth in the era of Digital Commerce and AI.

The leading Social Media and E-commerce Market Research company

Buzzmetrics is the pioneering company in applying market research methodologies to social media since 2013. With over a decade of experience, we specialize in connecting and analyzing social media conversations and e-commerce data, helping brands uncover meaningful consumer insights. By integrating these data sources, Buzzmetrics provides a holistic view of consumer behavior — empowering businesses to make smarter decisions and optimize their strategies for Digital Commerce success.

FRAMEWORK

Tailored Social Listening Solutions for Every Business Need

We continuously innovate and adopt the latest analytical standards, delivering precise insights and strategic value for businesses to maintain a competitive edge.

SocialHeat G3 Platform

(Understanding after an event has occurred)

An advanced online dashboard that enhances marketing efficiency by enabling real-time tracking, self-service analytics, and budget-friendly insights.

Key Features:

Customizable dashboards and charts for diverse tracking needs
Automated online reporting
Advanced Filtering functionality
Data Comparison for tracking growth over time
AI-powered sentiment analysis
Multi-format data export: PPTX, PDF, Excel

Customized Service Report

(Understanding after an event has occurred)

Customized Service Reports are in-depth analytical reports tailored to the brand’s specific needs. These reports provide deep insights and address critical brand-related issues through customized analysis.

Our key analytical services include:

CONTACT US

Let's plan for a new project!

“With a professional human resource, experienced expertises, we are ready to help for consulting & building the growth plan for your company.”

YouNet Group

GLOBAL PRESENCE

Intelligence Without Borders

HEADQUARTER IN VIETNAM

2rd Floor, Lu Gia Plaza, 70 Lu Gia Street., Phu Tho Ward, Ho Chi Minh city.

Hotline: 028 3535 7356

US OFFICE

9741 Bolsa Avenue, Suite 201, Westminster, CA 92683

Email: [email protected]

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index

Pioneering the way in Social Media Research with Social Listening

OUR UNIQUE STRENGTHS