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Data-driven Marketing from Insights to Impact

Empowering Brands to Win in E-commerce

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Empowering Brands to Build Private Social Communities

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The Leading Social Intelligence Platform for Marketing Performance

The First Real-time Social Trend Analytics Platform

The Largest Qualified Influencer Intelligence Platform

The Most Comprehensive E-commerce Market Analytics Platform

A Global-leading Platform to Build and Monetize Online Communities

The Pioneering Community-driven Creative Platform for Authentic Advocacy

YouNet Ranking system

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index

Solutions

Services

Social Listening

Unlocking Global Markets with Social Listening

Marketing Services

Data-driven Marketing from Insights to Impact

E-commerce

Empowering Brands to Win in E-commerce

Software Services

Empowering Brands to Build Private Social Communities

Platform

The Leading Social Intelligence Platform for Marketing Performance

The First Real-time Social Trend Analytics Platform

The Largest Qualified Influencer Intelligence Platform

The Most Comprehensive E-commerce Market Analytics Platform

A Global-leading Platform to Build and Monetize Online Communities

The Pioneering Community-driven Creative Platform for Authentic Advocacy
Ranking Systems

Younet Ranking system

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index
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Mastering Knowledge Hub

Welcome to YouNet Group’s Insights Hub – the knowledge center for innovation, research, and data-driven marketing in Southeast Asia and beyond. Here, you’ll find our perspectives, research findings, case studies, and industry news – all designed to help brands and agencies navigate the fast-changing world of Digital Commerce with clarity and confidence.

GET ALL THE INSIGHT YOU NEED

Stay updated on market shifts, brand dynamics, and consumer landscape.

Marketing Systems, People Media, Thought Leadership

PEOPLE MEDIA: Why Southeast Asia Requires a Human-Centric Media System

When Influencer Marketing No Longer Captures Market Reality For over a decade, Southeast Asia has witnessed an explosion of KOLs,

Thought Leadership

The Evolution of Social Listening: From Monitoring to Social Intelligence – And Why Dashboards Are No Longer Enough

Social listening has been a staple of modern marketing for over a decade. Yet, what many organizations label as “social

Thought Leadership

From Intelligence to Measuring: The Next Evolution of the Data Industry

For years, the data industry has centered on Data Intelligence. While dashboards have become more aesthetic and insights more sophisticated,

Frameworks & Methodologies

TQMC Marketing Lab – Where next-generation marketing methodologies are created, and a call for collaboration from pioneering agencies.

From Data Intelligence to Data-driven Marketing Methodology For more than a decade, YouNet Group has pioneered the creation of a

Thought Leadership

YouNet CEO Nguyen Anh Hoa: “From SocialTech to Data Intelligence, Pioneering to Lead and Expand Across the Region”

After more than 12 years accompanying brands in social media data analytics and marketing services, YouNet officially announces its new

Frameworks & Methodologies

The “Black Box” Challenge of Marketing: Where Real Consumer Insights Get Lost in the Noise

Modern marketing faces a paradox: while data and online discussions are growing exponentially, the authentic voices of consumers are increasingly

Industry Research

YouNet Vietnam E-commerce Intelligence 2025 Report: From Consumer Behavior to Breakthrough Growth on E-commerce

YouNet ECI and YouNet Media have just released the report “Forecasting Growth Trends of Vietnam’s E-commerce Market 2025–2028.” The report

News & Updates

YouNet Media Launches AI-Enhanced Social Listening Dashboard

Following the AI-Enhanced trend, YouNet Media – a pioneer in Social Listening solutions in Vietnam – has officially integrated artificial

News & Updates

YouNet ECI announces the Sustainable Growth Brands Ranking on e-Commerce H1/2025: TOP 40 brands leading in operational efficiency and revenue.

Following the success of the 2024 Sustainable Growth Brands Ranking on e-Commerce, YouNet ECI has launched the H1/2025 edition, featuring

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