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Launch of the Coffee Shop Chain Market Report on Social Media H1/2025 – Announcing the TOP 10 Most Outstanding Brands
16 July 2025|Industry Research
In the first half of 2025, the coffee market has witnessed continuous waves of store network expansion and large-scale factory developments. Alongside these moves, the rise of new dining trends and innovations in marketing and sales activities by coffee shop...
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Vietnamese Fashion in H1 2025: Offline Stores Close, Local Brands Still Lead the Online Market
16 July 2025|Industry Research
The first half of 2025 witnessed a dynamic picture of the authentic fashion sector on E-commerce (E-commerce, or TMĐT). With revenue surpassing VND 9,000 billion on Shopee, Lazada, and Tiki, this market not only showed impressive growth but also created...
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Vietnam Box Office Data Map: From Lat Mat 8 to Detective Kien – What Is the Key to Leading the Game?
16 February 2025|Case Studies & Best Practices
The Vietnamese film market is entering a period of explosive yet fiercely competitive growth. Data reveals an increasing polarization: a few “mega blockbusters” are pushing box office ceilings to unprecedented levels, while most other films struggle to survive in an...
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Tet 2025 Campaigns: Announcing the YMI Top 20 Most Outstanding Tet 2025 Social Media Campaigns
16 January 2025|News & Updates
During Tet 2025, over 130 campaigns from 26 industries generated more than 10.3 million discussions across social media platforms. Looking back at this vibrant and bustling Tet season, which campaigns stood out with remarkable communication effectiveness? Let’s explore the YMI...
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Red Bull Energizes the Game: From a Schoolyard Dream to a Professional Tournament
17 October 2024|Case Studies & Best Practices
In 2023, Vietnam’s sports scene witnessed a remarkable transformation - a university-level football tournament becoming one of the most talked-about events on social media, rivaling even international leagues like the Premier League. How did Red Bull, a leading energy drink...
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YouNet Group Announces Global Expansion of Its Social Listening Data Solutions
17 October 2024|News & Updates
With a vision to become a “data navigator for businesses,” YouNet Group officially introduces its multi-country social media research solution, enabling brands to understand consumers and markets worldwide through social data. As the leading Social Listening provider in Vietnam, YouNet...
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From scrolling social media in Vietnam to selling trending products across China, Europe, and the U.S.: Turning online conversations into insights on 5 billion consumers
17 October 2024|Thought Leadership
“On social media, a person can straightforwardly express whether they accept a brand and its pricing - or not. But if you analyze discussions from, say, a million people in a month about electric vehicles, a business can grasp the...
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YouNet AM – The Comprehensive Advocacy Marketing Solution
17 October 2024|Frameworks & Methodologies
Advocacy Marketing continues to be a key trend adopted by many businesses to enhance brand awareness and build long-term customer relationships. With its proprietary technology ecosystem, YouNet AM - a member of YouNet Group - provides an end-to-end Advocacy Marketing...
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Report on Social Media Activities in the Infant Formula Industry through the Lens of Social Advocator
17 October 2024|Industry Research
The Report on Social Media Activities in the Infant Formula Industry through the Lens of Social Advocator offers a new perspective on how brands in the Infant Formula sector are being discussed by users on social media. Focusing on the...
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[Case Study] Skincare Brand B Achieves +83% Growth on TikTok Shop – Without a Massive Budget
16 October 2024|Case Studies & Best Practices
In the highly competitive Beauty market, Brand B, a sunscreen label with limited resources, has proven that success in E-commerce doesn’t always depend on a massive budget - but on precise execution. According to performance data analyzed by YouNet ECI,...
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