Following the AI-Enhanced trend, YouNet Media – a pioneer in Social Listening solutions in Vietnam – has officially integrated artificial intelligence into its Dashboard to automate the processing, analysis, and visualization of consumer feedback across specific experience aspects and customizable brand attributes.
This allows businesses to quickly monitor and benchmark competitors, design analyses tailored to their industry, and detect opportunities to optimize communication strategies – all on a single platform, leveraging the largest social media dataset in the market with multi-dimensional visualizations.
1. Largest Data Coverage in the Market – A Powerful Foundation for Every Decision
Data is the most critical resource for Social Listening. A quality vendor must ensure that data is collected from diverse sources such as social media platforms (Facebook, YouTube, TikTok, Threads, Instagram), forums, news outlets, and e-commerce platforms… comprehensively and continuously over time. Equally important, the data must always be readily accessible, enabling marketing teams to access it at any moment, especially in situations requiring rapid response.
A real-world challenge: When a business needs to analyze trends from the past six months to prepare a product launch plan, the vendor must have the data immediately available. Conversely, if setting up the data collection system takes several weeks, it will delay the company’s marketing plans.
YouNet Media’s AI-Enhanced Social Listening Dashboard is built on the SocialHeat platform – the only system in Vietnam with the largest data coverage in the market. It is ready for any query, with historical data spanning up to three years, supporting everything from real-time monitoring to long-term analysis.
Moreover, YouNet Media’s data can be extended beyond Vietnam, scaling research to international markets, enabling Vietnamese brands to proactively pursue global business objectives (Go Global).
2. Deeply Customizable Analysis – Moving Beyond “Template” Insights
Before conducting an analysis, it is essential to correctly identify and categorize the brand attributes to be monitored. Selecting the right attributes allows businesses to accurately measure key factors such as brand health, customer reactions to products, or comparisons with competitors. Therefore, the processing step goes beyond simply applying AI technology; it also requires a high degree of customization to align closely with specific business objectives.
The AI Attributes Dashboard allows each business to customize its own set of attributes, rather than being restricted to a generic industry-wide list like other platforms. This ensures that the insights collected are always highly relevant to the brand’s characteristics, industry, and strategic goals.
For example, a retail brand might add an attribute like “Actual Delivery Speed,” while an F&B brand may want to measure “Satisfaction with New Menu Items”—factors that are often not included in standard market templates.
At YouNet Media, we focus on processing data in line with the business’s analytical needs, enabling clients to define, add, and update attributes at each stage of brand development. The entire labeling process for attributes and sentiments is performed by AI under expert supervision across the full dataset, ensuring insights are both realistic and highly actionable.
3. Unlocking Data Power with Two New Analytical Charts
3.1 Attributes Benchmark Chart
This chart compares brand attributes and multi-dimensional sentiments across multiple brands within the same industry. Businesses can drill down into specific characteristics, select sentiment groups, and identify strengths and weaknesses relative to competitors, making it easy to compare and make informed decisions at each stage.
3.2 Bubble Matrix Chart
Users can choose any three metrics (Mentions, Unique Audience, Sentiment Score, Total Interactions, etc.) to visualize them on an interactive matrix. This tool is ideal for detecting anomalies, spotting emerging trends, or identifying potential insight clusters that traditional charts may not reveal.
The Bubble Matrix Chart displays multiple metrics simultaneously on a single matrix, allowing trends to be recognized immediately.
Together with the AI-Enhanced Social Listening Dashboard, YouNet Media is committed to helping businesses modernize their media measurement, turning data into real competitive power. It’s time for brands not just to “see” social data but to act on it proactively – faster, more comprehensively, smarter, and more effectively.
