YouNet ECI Launches Top 10 Sustainable Growth Brands Ranking – the first ranking to measure both revenue and multi-faceted operational efficiency on E-commerce. The ranking helps brands identify opportunities for improvement to build a sustainable growth strategy online.
1. A ranking providing a comprehensive view of 50 brands on E-commerce
Amid constant market changes such as the rise of TikTok Shop, the Shoppertainment trend, and buy-now-pay-later policies, as well as increasingly demanding consumer expectations, optimizing operations on E-commerce has become a major challenge for all brands. The Sustainable Growth Brands Ranking was created to help brands evaluate comprehensively and optimize their E-commerce strategy in the long term, rather than focusing solely on monthly revenue.
YouNet ECI uses EcomHeat – the E-commerce Data Platform – to track each brand on Shopee, Lazada, and Tiki. Based on this data, YouNet ECI analyzes the operational efficiency of each brand across diverse qualitative and quantitative criteria on E-commerce.
YouNet ECI honored 50 outstanding brands in the 2024 Sustainable Growth Brands Ranking on E-commerce, spanning five sectors: Dairy, Diapers, Skincare, Mobile Phones, and TVs.
2. Four core metrics help brands accurately assess E-commerce performance
The Sustainable Growth Brands Ranking is the most comprehensive benchmark for E-commerce business results. Brands are ranked based on four metrics: Performance (market share and revenue), Shop (distribution channels), Variant (product assortment), and Price Range (pricing segments).
“At YouNet ECI, we guide our corporate clients to adopt a ‘diversify and reduce dependence’ strategy, seeing it as a core principle in E-commerce operations. Accordingly, these four core metrics serve as a crucial foundation for brands to assess the sustainability of their revenue,” said Nguyen Phuong Lam, Director of Market Analytics at YouNet ECI.
3. Top 10 Sustainable Growth Brands on E-commerce 2024
In 2024, the Top 10 Sustainable Growth Brands ranking highlighted brands that not only impressed with revenue scores but also demonstrated high-quality E-commerce operations.
Alongside prominent multinational brands such as Enfa, Huggies, Samsung, L’Oreal Paris, and iPhone, the ranking also featured pioneering domestic brands on E-commerce like The Cocoon, Co Mem Homelab, and GrowPLUS+.
These brands have established their positions through efficient operational strategies, optimized product assortments, and flexible sales programs. The results show that these brands not only achieve stable high revenue across multiple quarters but also lay the foundation for long-term growth.
Top 10 Sustainable Growth Brands in Skincare
Top 10 Sustainable Growth Brands in Mobile Phones
Top 10 Sustainable Growth Brands in Dairy
Top 10 Sustainable Growth Brands in Baby Diapers
Top 10 Sustainable Growth Brands in TVs
The full list of the Top 10 Sustainable Growth Brands on TMĐT 2024 by industry will be updated here.
- About YouNet ECI: A solution serving brands in Vietnam for market share management, competitor, distributor, and partner tracking, as well as improving operational activities on e-Commerce channels.
- About EcomHeat: The first market data analytics platform for e-Commerce in Vietnam, providing brands with the most in-depth insights.
