Modern marketing faces a paradox: while data and online discussions are growing exponentially, the authentic voices of consumers are increasingly drowned out by seeding activities and artificial conversations. Addressing this reality, at MMA Innovate 2025 – a pioneering forum for innovation and marketing solutions held on August 21, Mango Digital introduced Mango Juice, a new methodology designed to help brands decode “speaking insights” directly from real consumers. This framework provides a solid foundation for developing more effective and insight-driven marketing strategies. The presentation was led by Mr. Lucas Pham, Group Marketing Communications Director at YouNet Group, and Ms. Pop Tran, Vice Managing Director at Mango Digital.
Lucas Pham & Pop Tran Share at MMA Innovate 2025
The “Black Box” Challenge: Between Information Noise and Real Consumer Voices
In today’s digital era, the greatest challenge for marketers no longer lies in speed – but in the chaos of information. Every day, millions of discussions unfold across social media platforms, yet many of them are clouded by noise – from seeding and spam to artificial or bot-driven conversations.
Amid this sea of data, genuine consumer insights and authentic voices are easily drowned out, or worse, misinterpreted through unnatural discussions. This creates a risky “Black Box” effect, where marketing decisions may be made based on distorted signals. Now more than ever, brands need a methodology that can filter out the noise, distilling actionable insights from the most authentic user conversations.
The Solution from Mango Digital: The Mango Juice Methodology
To help brands solve this problem, Mango Digital, a Social Creative Agency pioneering the use of Social Data Power, has introduced Mango Juice – an Insight Finding Methodology built upon the combination of (1) Data from Qualified Users, (2) Technology Platform from YouNet Group & AI applications, and (3) Expertise from Mango Digital’s Category Strategist team.
Mango Juice functions as a smart filtration system that helps brands distill valuable discussions and identify real opportunities in the digital space. This Insight Finding Methodology operates through the following process:
- Filtering Valuable Discussions: Leveraging the power of the SocialHeat tool from YouNet Group, Mango Juice collects and filters millions of discussions related to the studied topic. The tool automatically removes noisy content such as spam, fake accounts (clones), and seeding posts – ensuring that the input data remains highly relevant and natural.
- Analyzing and Discovering Insights: Once filtered, the discussion data is carefully analyzed by Mango Digital’s Category Strategist team. With deep expertise across industries, they go beyond surface-level statistics to uncover hidden truths, identify behavioral drivers, and detect emerging discussion trends within each user community.
By applying Mango Juice, brands can shift their focus from merely counting discussions (buzz volume) to uncovering real consumer needs, thereby creating content that truly resonates and drives engagement with genuine audiences.
How the Mango Juice Insight Finding Methodology Works
Two Core Capabilities That Let Insights “Speak Up”
Mango Juice is designed with two core capabilities – not only helping experts grasp the market but also enabling them to craft practical strategies grounded in the most valuable insights. These serve as a solid foundation for Mango Digital’s creative operations:
- Consumers’ Social Insight Snapshot: This solution allows Mango Digital to explore and decode social insights, providing a comprehensive view of shifts in consumer behavior and perception, with the flexibility to customize the analysis timeframe.
- Community/Group Discussion Insight: This capability enables Mango Digital to analyze and capture key topics, opinions, and interests within communities or target user groups. Beyond identifying the most discussed content, the tool also uncovers the context, sentiment, and emerging trends behind those discussions. These perspectives become the foundation for the creative team to craft tailor-made content and service strategies – ensuring relevance for each audience while deepening the emotional connection between brands and communities.
Mango Juice with Two Core Capabilities
The launch of Mango Juice represents not only a technological leap but also a powerful declaration of human-centered marketing in the digital era. It reaffirms that behind every data point, every line of discussion, lies a story, a need, a genuine desire that deserves to be heard.
It’s time to break open the risky “black box,” turning the challenge of information “noise” into an opportunity for deeper connection than ever before. In the journey to uncover the authentic voice of customers, Mango Juice marks the beginning of meaningful conversations, campaigns that touch the heart, and brands that truly live with their communities.
Let’s join Mango Digital in welcoming a new era – where insights find their voice and guide every breakthrough success.
About Mango Digital
Mango Digital – a Data-powered, Social-first Creative Agency, and the Creative arm of YouNet Group, operates under the philosophy of The Qualified Marcom (TQMC) – where every creative idea is nurtured by authentic signals, measured by real indicators, and optimized to deliver true marketing effectiveness.
Driven by data and rooted in a deep network of social insights, Mango Digital transforms online conversations into meaningful creative solutions – ones that resonate emotionally and stay closely tied to business performance.
Mango Digital Agency provides end-to-end solutions, from strategic consulting and Social/IMC campaign execution to digital content production – delivering outcomes that build emotional connections while driving real business impact.
