Services

Unlocking Global Markets with Social Listening

Data-driven Marketing from Insights to Impact

Empowering Brands to Win in E-commerce 

Empowering Brands to Build Private Social Communities

Platform

The Leading Social Intelligence Platform for Marketing Performance

The First Real-time Social Trend Analytics Platform

The Largest Qualified Influencer Intelligence Platform

The Most Comprehensive E-commerce Market Analytics Platform

A Global-leading Platform to Build and Monetize Online Communities

The Pioneering Community-driven Creative Platform for Authentic Advocacy

Fanscom Joins YouNet Group – Becoming Part of YouNet’s Creative Marketing Network

Table of Contents

Share This Post

Fanscom, a Digital Creative Agency providing comprehensive advertising and integrated communication services, officially announced its integration into YouNet Group (YNG) – a data analytics and data-driven services ecosystem for Online Commerce, starting from January 2024. With the technological and data strengths of YouNet, Fanscom is advancing toward completing its signature solution, SOCIALVATION – a unique combination of Social Marketing and Activation Marketing.

With years of experience executing Integrated Marketing Communication (Digital IMC) campaigns, Influencer Marketing, and Livestream Commerce to drive activation and conversion, as well as building Owned Channels and Social Communities for major brands, Fanscom now inherits even greater capabilities as part of YouNet Group. This empowers the agency to further develop SOCIALVATION (Social Activation) – a solution that harnesses the power of social media platforms to activate brands and products.

The goal of SOCIALVATION is not only to address traditional marketing objectives such as awareness and consideration, but also to help brands and products achieve acceptance among their target customers, demonstrated by direct purchasing actions during campaigns.

From left to right: Mr. Lucas Pham (Managing Director of Mango Digital and YouNet AM), Mr. Nguyen Anh Hoa (CEO and Founder of YouNet Group), Ms. Nguyen Phan Yen Phi (Managing Director of Fanscom)

From left to right: Mr. Lucas Pham (Managing Director of Mango Digital and YouNet AM), Mr. Nguyen Anh Hoa (CEO and Founder of YouNet Group), Ms. Nguyen Phan Yen Phi (Managing Director of Fanscom)

By leveraging the end-to-end data measurement capabilities from Social Listening to E-commerce revenue provided by YouNet Group, Fanscom now has a solid foundation to achieve its strategic goals.

In other words, with SOCIALVATION from Fanscom, businesses can simultaneously boost sales performance and maintain brand image across social media platforms. 

Ms. Nguyen Phan Yen Phi, Managing Director of Fanscom, shared: “Beyond inheriting YouNet Group’s data-driven mindset and methodology to develop SOCIALVATION and create a competitive edge in the market, Fanscom also benefits from YouNet’s ecosystem in areas such as human resources processes, operational systems, employee welfare, and relationships with major clients. These advantages allow Fanscom to easily expand its scale and reach, elevating the agency to a new level.”

Following its integration into YouNet Group, Fanscom has become a key member of the ecosystem. Together with YouNet AM and Mango Digital, these three agencies form the Marketing Services division, which pioneers the use of data to develop innovative marketing methodologies. Their mission is to provide brands with marketing solutions that deliver measurable impact, not only on brand awareness but also on online consumer purchasing behavior.

To fulfill this mission, the trio will jointly introduce a comprehensive Integrated Marketing Solution, enabling brands to connect with consumers through the ACC model: Awareness – Consideration – Conversion, creating consistent influence across the entire customer journey from recognition to purchase.

fanscom 1

Ông Nguyễn Anh Hòa – Nhà sáng lập & Tổng giám đốc YouNet Group, cho biết: “Bước vào giai đoạn mới, YouNet đặt mục tiêu không chỉ đo lường, đánh giá hiệu quả tiếp thị trên mạng xã hội mà sẽ phát triển, đồng thời khuyến khích, hỗ trợ các agency trong ngành tạo ra các phương pháp tiếp thị đột phá, thay đổi cách các doanh nghiệp xây dựng thương hiệu và bán hàng trên nền tảng số. Trong đó, việc Fanscom gia nhập YouNet Group chính là bước đi quan trọng cụ thể hóa cho nỗ lực này.”

Với tinh thần sáng tạo không ngừng và cam kết mang lại hiệu quả cao nhất cho khách hàng, Fanscom và YouNet Group trong thời gian tới sẽ công bố ra thị trường những phương pháp mới, kết hợp giữa sức mạnh dữ liệu và tiếp thị sáng tạo.

Thông tin liên lạc YouNet Group: ĐẶNG ĐĂNG TRƯỜNG – PR Manager

Email: [email protected]

Điện thoại: 070 3241 359

 

Thông tin liên lạc Fanscom: Nguyễn Phan Yến Phi – Managing Director

Email: [email protected]

Điện thoại: 028 3535 7356

Let’s plan for a new project

Meet YouNet Group experienced experts to uncover market insights in your category

In 2023, Vietnam’s sports scene witnessed a remarkable transformation – a university-level football tournament becoming one of the most talked-about

The Marketing Events Awards (MEA) honors the most creative and effective marketing and communication campaigns across the Asia-Pacific region. Organized

Want To Learn More About Our Services?

Solutions that transform data into business advantage.