Social listening has been a staple of modern marketing for over a decade. Yet, what many organizations label as “social listening” today actually spans several generations of thinking, each representing a distinct level of insight maturity. Understanding this evolution explains:...

For years, the data industry has centered on Data Intelligence. While dashboards have become more aesthetic and insights more sophisticated, the increasing complexity of markets and tightening of marketing budgets have triggered a fundamental question: "Is understanding enough?" Organizations now...

After more than 12 years accompanying brands in social media data analytics and marketing services, YouNet officially announces its new positioning: “The Pioneering Data Intelligence Group for Digital Commerce in Southeast Asia.” To better understand the vision and strategic intent...

“On social media, a person can straightforwardly express whether they accept a brand and its pricing - or not. But if you analyze discussions from, say, a million people in a month about electric vehicles, a business can grasp the...

Founded in 2008, YouNet Group is now the leading company in Vietnam in the field of social media listening. YouNet’s clients include more than 500 companies seeking to measure and analyze online consumer behavior to support communication and marketing activities....