From Data Intelligence to Data-driven Marketing Methodology For more than a decade, YouNet Group has pioneered the creation of a Data Intelligence Ecosystem for Marketing and Digital Commerce in Southeast Asia – integrating Social and E-commerce data to help brands...

Modern marketing faces a paradox: while data and online discussions are growing exponentially, the authentic voices of consumers are increasingly drowned out by seeding activities and artificial conversations. Addressing this reality, at MMA Innovate 2025 - a pioneering forum for...

Advocacy Marketing continues to be a key trend adopted by many businesses to enhance brand awareness and build long-term customer relationships. With its proprietary technology ecosystem, YouNet AM - a member of YouNet Group - provides an end-to-end Advocacy Marketing...

E-commerce segmentation data is a goldmine of insights for brands. Discover how YouNet ECI leverages this data treasure to help brands plan their business strategies and strengthen competitiveness. How can e-commerce segmentation data benefit businesses? YouNet ECI’s EcomHeat platform collects...

As social media increasingly shapes consumer behavior, building and nurturing a Social Advocator group - high-quality users who organically create supportive content for a brand - has become an essential strategy for marketers. These advocates not only promote the brand...

Many brands appear to underestimate the search channel on E-commerce platforms because they do not fully understand its role in the customer journey. Nguyen Phuong Lam, Market Analytics Director at YouNet ECI, highlights common mistakes brands make when optimizing search...

Data from YouNet ECI shows that traditional promotional campaigns are becoming less effective on e-Commerce platforms. Instead, consumers increasingly prioritize a convenient shopping experience, high-quality service, and strong after-sales policies. In consulting with businesses, YouNet ECI has observed that many...

For more than a decade since 2013, YouNet Group has affirmed its position as a pioneer and market leader in Social Listening solutions in Vietnam. Continuing its mission of innovation and analytical excellence, YouNet Group officially introduces three brand-new metric...

Accurately capturing user insights is considered the “golden key” in creative advertising, enabling brands to easily reach and strongly engage with audiences on social media. But how can brands deeply understand user insights to deliver truly effective communication campaigns? With...