E-commerce segmentation data is a goldmine of insights for brands. Discover how YouNet ECI leverages this data treasure to help brands plan their business strategies and strengthen competitiveness. How can e-commerce segmentation data benefit businesses? YouNet ECI’s EcomHeat platform collects...

As social media increasingly shapes consumer behavior, building and nurturing a Social Advocator group - high-quality users who organically create supportive content for a brand - has become an essential strategy for marketers. These advocates not only promote the brand...

Many brands appear to underestimate the search channel on E-commerce platforms because they do not fully understand its role in the customer journey. Nguyen Phuong Lam, Market Analytics Director at YouNet ECI, highlights common mistakes brands make when optimizing search...

Data from YouNet ECI shows that traditional promotional campaigns are becoming less effective on e-Commerce platforms. Instead, consumers increasingly prioritize a convenient shopping experience, high-quality service, and strong after-sales policies. In consulting with businesses, YouNet ECI has observed that many...

For more than a decade since 2013, YouNet Group has affirmed its position as a pioneer and market leader in Social Listening solutions in Vietnam. Continuing its mission of innovation and analytical excellence, YouNet Group officially introduces three brand-new metric...