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TQMC Marketing Lab – Where next-generation marketing methodologies are created, and a call for collaboration from pioneering agencies.
21 October 2025|Frameworks & Methodologies
From Data Intelligence to Data-driven Marketing Methodology For more than a decade, YouNet Group has pioneered the creation of a Data Intelligence Ecosystem for Marketing and Digital Commerce in Southeast Asia – integrating Social and E-commerce data to help brands...
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YouNet CEO Nguyen Anh Hoa: “From SocialTech to Data Intelligence, Pioneering to Lead and Expand Across the Region”
20 October 2025|Thought Leadership
After more than 12 years accompanying brands in social media data analytics and marketing services, YouNet officially announces its new positioning: “The Pioneering Data Intelligence Group for Digital Commerce in Southeast Asia.” To better understand the vision and strategic intent...
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The “Black Box” Challenge of Marketing: Where Real Consumer Insights Get Lost in the Noise
19 October 2025|Frameworks & Methodologies
Modern marketing faces a paradox: while data and online discussions are growing exponentially, the authentic voices of consumers are increasingly drowned out by seeding activities and artificial conversations. Addressing this reality, at MMA Innovate 2025 - a pioneering forum for...
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YouNet Vietnam E-commerce Intelligence 2025 Report: From Consumer Behavior to Breakthrough Growth on E-commerce
16 October 2025|Industry Research
YouNet ECI and YouNet Media have just released the report “Forecasting Growth Trends of Vietnam’s E-commerce Market 2025–2028.” The report provides e-Commerce revenue data by industry and analyzes consumers’ online shopping behavior to lay the strategic foundation for businesses over...
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YouNet Media Launches AI-Enhanced Social Listening Dashboard
16 October 2025|News & Updates
Following the AI-Enhanced trend, YouNet Media - a pioneer in Social Listening solutions in Vietnam - has officially integrated artificial intelligence into its Dashboard to automate the processing, analysis, and visualization of consumer feedback across specific experience aspects and customizable...
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YouNet ECI announces the Sustainable Growth Brands Ranking on e-Commerce H1/2025: TOP 40 brands leading in operational efficiency and revenue.
16 October 2025|News & Updates
Following the success of the 2024 Sustainable Growth Brands Ranking on e-Commerce, YouNet ECI has launched the H1/2025 edition, featuring outstanding brands from four industries: Baby Formula, Baby Diapers, Fashion, and Refrigerators. This ranking not only reflects revenue growth but...
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Chiến dịch CSR Xã hội: Giáo dục có chất lượng & Sức khỏe và có cuộc sống tốt là 2 mục tiêu nổi bật nhất trong nửa đầu năm 2024
18 September 2025|Case Studies
Theo ghi nhận từ Thư viện chiến dịch CSR, nửa đầu năm 2024 có  gần 70% chiến dịch khai thác trụ cột Xã hội. Vậy những ngành hàng, mục tiêu nào nổi bật của các chiến dịch CSR về Xã hội...
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Tự tin lập kế hoạch truyền thông 2026: Nhận miễn phí báo cáo Brand Audit on Social Media từ YouNet Media
18 September 2025|News
Để tự tin lên chiến lược, xây dựng kế hoạch truyền thông năm 2026 đưa thương hiệu vượt qua khó khăn trong thời đại suy thoái kinh tế, YouNet Media tặng bạn miễn phí báo cáo Brand Audit on Social...
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YouNet ECI Honors Top Sustainable Growth Brands: 50 Brands Excelling in E-commerce
16 September 2025|News & Updates
YouNet ECI Launches Top 10 Sustainable Growth Brands Ranking - the first ranking to measure both revenue and multi-faceted operational efficiency on E-commerce. The ranking helps brands identify opportunities for improvement to build a sustainable growth strategy online. 1. A...
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Banking Sector Snapshot Q2/2025: Which Brands Hold the Advantage with High-Quality Users on Social Media?
16 August 2025|Industry Research
Discussions in the banking sector during Q2/2025 have been lively not only due to the volume of conversations but also because of the participation of high-quality users (Qualified Users). Through the lens of the CFQU Index (Content From Qualified Users),...
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