Innovation-Driven. Tech-Focused. People-Centered

ABOUT YOUNET GROUP

YouNet Group: The Measure Group Powering Marketing Systems

The Group builds measurement, intelligence, infrastructure and operating architecture that help organizations transform fragmented marketing and commerce activities into scalable, measurable and continuously improving systems.

YouNet Group is not a traditional agency network. The Group is also not only a technology company.

Its core role is to build Decision Infrastructure for Marketing and Commerce.

YouNet designs systems that connect data, measurement, intelligence and operating logic, helping organizations transform fragmented activities into structured and governable decision systems.

Through frameworks, measurement systems, intelligence layers and infrastructure platforms, YouNet Group enables brands and agencies to make decisions based on measurable signals and intelligence while remaining flexible across different strategies and execution models.

At its core, YouNet builds the architecture that allows organizations to operate with greater visibility, governance, accountability and continuous improvement over time.

Our Mission & Vison

MISSION

To build measurement, intelligence, infrastructure and operating architecture that enable organizations to operate scalable, measurable and continuously improving systems.

We focus on three core responsibilities:

Designing sustainable measurement frameworks: Frameworks that can operate consistently across campaigns, media channels, commerce environments and market cycles, enabling organizations to evaluate effectiveness more coherently over time.
Connecting data, methodology and infrastructure: Integrating data sources, analytical methodologies and infrastructure platforms into unified operating systems where insight, decision-making, activation and optimization are structurally connected.
Building neutral decision and measurement infrastructure: Providing shared measurement systems and intelligence layers that enable brands and agencies to evaluate performance more transparently, consistently and responsibly.

YouNet does not replace execution. Its role is to ensure that systems operate based on the principles of a well-designed operating architecture.

VISION

To become Southeast Asia’s leading Measure Group, pioneering the transition from fragmented marketing and commerce operations toward intelligence-driven and measurable systems.

We envision a future where:

Effectiveness is understood not only through activity metrics, but through measurable business impact and long-term value.
Decisions are guided by measurement, intelligence and strategic thinking.
Brands and agencies operate on transparent and verifiable. measurement systems
Marketing and commerce operate as integrated parts of business systems, directly connected to sustainable growth.

In that future, YouNet Group operates as the infrastructure layer helping systems scale, adapt and improve continuously over time.

THE CULTURE AT YOUNET GROUP

Sharing-Entrepreneur Culture

Sharing-Entrepreneur is the culture of YouNet where every individual works with the spirit of an entrepreneur.

OUR CORE VALUES

The Core Values that shape YouNet Group's Success

Below are the 5 core values that YouNet Group pursues

Discipline

We value commitment, punctuality and personal responsibility. Discipline is the foundation of our productivity and professionalism.

Integrity

We build trust through honesty, transparency and consisency in our actions with clients, partners and each other.

Collaboration

We believe in the power of teamwork. By working together, we amplify our strengths and foster innovation.

Ownership

Adopt an ownership mindset in evaluating work, and measure your personal value by the ultimate success of your team and the company.

Innovation

We foster a culture of curiosity and dare to challenge the status quo. By embracing new ideas and technologies, we drive progress and deliver cutting-edge solutions that shape the future.

History

CEO’s message:

YouNet provides market reality, not just raw data. We show businesses exactly where they and their competitors stand, what the industry benchmarks are, and the actual market share through a precise measurement spine replacing subjective guesswork with validated evidence.

OUR LEADERSHIP

Meet the Team

Hoa A. Nguyen

Founder & Group CEO

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Mr. Hoa A. Nguyen holds an M.Sc. in Computer Information Systems from the University of Houston–Clear Lake and has authored or co-authored international research publications on Semantic Similarity Measurement, with applications in Biomedicine and Natural Language Processing.

Since founding YouNet Group in 2008, Mr. Hoa has applied his foundation in measurement, information systems, and data intelligence to build marketing intelligence and decision infrastructure for brands — evolving the organization from a social intelligence company into The Measure Group.

Tien V. Le

CIO, Head of I&O and Co-founder

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Mr. Tien holds a Master’s in Computer Science and Engineering from Ho Chi Minh City University of Technology. With 17+ years in software development and enterprise solutions (intranet, cloud, AI), he leverages technology to optimize operations and create sustainable business value.

Thai H. Nguyen

CTO, Head of P&R and Co-founder

YouNet Media

Tuan Le

CFO, Head of F&A

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Hoang H. Nguyen

Managing Director - YouNet ECI

Vice Managing Director - Buzzmetrics

Hoang holds a Master’s in Business Management & Marketing from Solvay Business School (Belgium) and brings 20+ years of experience. He is an expert in business management, development, and consultancy for global and Vietnamese companies (Maersk, TNS, Kantar, Lazada, OnPoint, Klook, YouNet), known for passion, insights, and strategic partnership.

Linh C. Mai

Business Director - YouNet Media

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Ms. Linh has 15+ years in Advertising & Communications with strong expertise in Social Listening and Market Research. She holds a Master’s in Marketing, Sales & Services from Sorbonne Business School. With 12 years at YouNet Media, she has advised top brands (Nestlé, VBL, Samsung, Prudential) and drives solutions that create lasting value.

Phi P. Y. Nguyen

Managing Director - Fanscom

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Duong Pham

Managing Director

YouNet AM & Mango Digital

Mrs. Duong Pham has 13+ years of experience in Integrated Communication, Digital Planning, IMC Strategy, and Brand Building. She has hands-on experience as both a strategic consultant and entrepreneur. Duong has worked with leading brands across various industries, delivering impactful communication solutions and driving business growth through strategic and practical execution.

YOUNET’S CULTURE

Collaborating to Create Impact

At YouNet Group, our greatest strength lies in our people. From pioneering engineers to creative strategists and dedicated client partners, our team is a dynamic blend of talents aimimg to change the world.

CONTACT US

Let's plan for a new project!

“With a professional human resource, experienced expertises, we are ready to help for consulting & building the growth plan for your company.”

YouNet Group

GLOBAL PRESENCE

Intelligence Without Borders

HEADQUARTER IN VIETNAM

2rd Floor, Lu Gia Plaza, 70 Lu Gia Street., Phu Tho Ward, Ho Chi Minh city.

Hotline: 028 3535 7356

US OFFICE

9741 Bolsa Avenue, Suite 201, Westminster, CA 92683 Email: [email protected]

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index