Innovation-Driven. Tech-Focused. People-Centered

ABOUT YOUNET GROUP

YouNet - The Pioneering Data Intelligence Group for Digital Commerce in SEA

YouNet is the Pioneering Data Intelligence Group for Digital Commerce in Southeast Asia — the first to own and unify both Social and E-commerce data platforms, transforming them into integrated intelligence systems that deliver Actionable Insights and Practical Solutions for digital commerce.

Founded in Vietnam with international roots in the United States, YouNet has evolved into a multi-entity group of 7 specialized companies in Vietnam and 1 subsidiary in the US — each contributing deep expertise in social listening & social media research, e-commerce intelligence, social advocacy marketing, creative communication, community engagement, and enterprise platforms.

What sets YouNet apart is its international foundation: ownership of phpFox, trusted by organizations worldwide, with over 20,000 licenses deployed globally; scientific research published in IEEE/ACM on semantic measurement; and pioneering Social Media Research and SocialTech applications. This unique integration of technology, science, research, and marketing practice has made YouNet a Data Intelligence Group with profound depth in science, technology, and practice for Digital Commerce in Southeast Asia.

With this pioneering track record in SocialTech, YouNet has evolved into today’s Data Intelligence Group for Digital Commerce, where technology, science, and practice converge to deliver real impact for brands. At the heart of our value lies integration: we connect Social and E-commerce data with technology, creativity, and execution to help brands grow smarter and faster in the digital economy.

Our Mission & Vison

MISSION

To pioneer the convergence of Social and E-commerce data into a unified Data Intelligence system — enabling brands to unlock growth through insights-driven and solution-based integration.

VISION

To become the pioneering integrated Data Intelligence ecosystem owning both Social & E-commerce platforms — and Southeast Asia’s most trusted partner for sustainable brand growth in digital commerce.

THE CULTURE AT YOUNET GROUP

Sharing-Entrepreneur Culture

Sharing-Entrepreneur is the culture of YouNet where every individual works with the spirit of an entrepreneur.

OUR CORE VALUES

The Core Values that shape YouNet Group's Success

Below are the 5 core values that YouNet Group pursues

Discipline

We value commitment, punctuality and personal responsibility. Discipline is the foundation of our productivity and professionalism.

Integrity

We build trust through honesty, transparency and consisency in our actions with clients, partners and each other.

Collaboration

We believe in the power of teamwork. By working together, we amplify our strengths and foster innovation.

Ownership

Adopt an ownership mindset in evaluating work, and measure your personal value by the ultimate success of your team and the company.

Innovation

We foster a culture of curiosity and dare to challenge the status quo. By embracing new ideas and technologies, we drive progress and deliver cutting-edge solutions that shape the future.

History

Message form our CEO

“A business that prioritizes interaction with its employess, customers and the social media environment will outperform its competitors. We call that a Social Enterprise.”

OUR LEADERSHIP

Meet the Team

Nguyen Anh Hoa

Group CEO & Founder

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Mr. Hoa A. Nguyen, Founder & CEO of YouNet Group, holds an M.Sc. in Computer Information Systems from the University of Houston–Clear Lake and is the conduct and author/co-author of seven international research publications (six IEEE, one ACM) on semantic similarity. Building on this scientific foundation, he created the TQMC (The Qualified Marcom Framework), redefining marketing effectiveness by unifying social data, e-commerce insights, and Qualified User Signals, positioning YouNet as Southeast Asia’s leading Data Intelligence Group for Digital Commerce.

Lucas Pham

Marketing Communications Director

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Lucas Pham has over 13 years of experience in advertising and communications, driven by a passion to inspire and bring fresh perspectives to the field. He previously served as Managing Director at Mango Digital and YouNet AM, leading teams to deliver award-winning campaigns.

Le Van Tien

Technical Director & Co-founder

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Mr. Tien holds a Master’s in Computer Science and Engineering from Ho Chi Minh City University of Technology. With 17+ years in software development and enterprise solutions (intranet, cloud, AI), he leverages technology to optimize operations and create sustainable business value.

Mai Cam Linh

Business Director - YouNet Media

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Ms. Linh has 15+ years in Advertising & Communications with strong expertise in Social Listening and Market Research. She holds a Master’s in Marketing, Sales & Services from Sorbonne Business School. With 12 years at YouNet Media, she has advised top brands (Nestlé, VBL, Samsung, Prudential) and drives solutions that create lasting value.

Nguyen Huy Hoang

Managing Director - YouNet ECI

Vice Managing Director - Buzzmetrics

Hoang holds a Master’s in Business Management & Marketing from Solvay Business School (Belgium) and brings 20+ years of experience. He is an expert in business management, development, and consultancy for global and Vietnamese companies (Maersk, TNS, Kantar, Lazada, OnPoint, Klook, YouNet), known for passion, insights, and strategic partnership.

Nguyen Phan Yen Phi

Managing Director - Fanscom

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Le Thi Thanh Van

Vice Managing Director - YouNet AM

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With 22+ years of experience, I believe marketing’s true value lies in deep understanding. At YouNet AM, my team builds holistic solutions from market data, activating advocacy across employees, customers, and influencers to help brands nurture communities that speak for them turning trust into measurable, sustainable growth.

Pop Tran

Vice Managing Director - Mango Digital

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Pop Tran has 10+ years in Integrated Marketing Communications, specializing in digital, communications, and innovative business. With cross-category expertise, Pop values strategy and creativity with a results-driven mindset. At Mango Digital, Pop leads teams to put consumers at the center, driving both communication and sales success.

YOUNET’S CULTURE

Collaborating to Create Impact

At YouNet Group, our greatest strength lies in our people. From pioneering engineers to creative strategists and dedicated client partners, our team is a dynamic blend of talents aimimg to change the world.

CONTACT US

Let's plan for a new project!

“With a professional human resource, experienced expertises, we are ready to help for consulting & building the growth plan for your company.”

YouNet Group

GLOBAL PRESENCE

Intelligence Without Borders

HEADQUARTER IN VIETNAM

2rd Floor, Lu Gia Plaza, 70 Lu Gia Street., Phu Tho Ward, Ho Chi Minh city.

Hotline: 028 3535 7356

US OFFICE

9741 Bolsa Avenue, Suite 201, Westminster, CA 92683 Email: [email protected]

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index