Innovation-Driven. Tech-Focused. People-Centered

ABOUT YOUNET GROUP

YouNet Group: The Measure Group Powering Marketing Systems

YouNet Group is the architect of Decision Infrastructure for marketing in Southeast Asia. We build measurement, intelligence, and operating architecture to enable marketing to operate as a unified, accountable, and scalable system.

We are not an agency. We are not just a technology company. We design Decision Infrastructure that connects data, measurement, and operating logic to transform marketing from fragmented execution into a structured and governable system.

Through durable frameworks, independent measurement systems, and data intelligence, YouNet provides the foundation for brands and agencies to make decisions grounded in evidence while remaining adaptable across strategies and markets.

Our Mission & Vison

MISSION

To build the measurement and operating architecture that enables marketing to function as a true system.

We focus on three core responsibilities.

Designing durable measurement frameworks: Frameworks that remain applicable across campaigns, channels, and market cycles, ensuring performance can be evaluated consistently over time.
Connecting data, methodology, and technology: Integrating data sources, analytical methods, and platforms into a unified structure where insight, decision making, execution, and optimization are structurally aligned.
Building neutral reference foundations: Providing shared measurement and intelligence standards that brands and agencies can rely on to evaluate performance transparently and responsibly.

We do not replace marketing execution. We ensure marketing operates according to the principles of a well-designed system.

VISION

To become The Measure Group contributing to how marketing is measured and operated in the systems era.

We envision a future where marketing performance is evaluated not only through activity metrics, but in relation to real impact and long-term value.

Marketing decisions are guided by measurement and intelligence alongside experience and strategic judgment.

Brands and agencies operate on shared, transparent foundations, and marketing functions as an integrated part of the broader business system, directly connected to commerce and sustainable growth.

In that future, YouNet serves as the architectural foundation that enables marketing systems to scale and adapt with discipline.

THE CULTURE AT YOUNET GROUP

Sharing-Entrepreneur Culture

Sharing-Entrepreneur is the culture of YouNet where every individual works with the spirit of an entrepreneur.

OUR CORE VALUES

The Core Values that shape YouNet Group's Success

Below are the 5 core values that YouNet Group pursues

Discipline

We value commitment, punctuality and personal responsibility. Discipline is the foundation of our productivity and professionalism.

Integrity

We build trust through honesty, transparency and consisency in our actions with clients, partners and each other.

Collaboration

We believe in the power of teamwork. By working together, we amplify our strengths and foster innovation.

Ownership

Adopt an ownership mindset in evaluating work, and measure your personal value by the ultimate success of your team and the company.

Innovation

We foster a culture of curiosity and dare to challenge the status quo. By embracing new ideas and technologies, we drive progress and deliver cutting-edge solutions that shape the future.

History

CEO’s message:

YouNet provides market reality, not just raw data. We show businesses exactly where they and their competitors stand, what the industry benchmarks are, and the actual market share through a precise measurement spine replacing subjective guesswork with validated evidence.

OUR LEADERSHIP

Meet the Team

Nguyen Anh Hoa

Group CEO & Founder

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Mr. Hoa A. Nguyen, Founder & CEO of YouNet Group, holds an M.Sc. in Computer Information Systems from the University of Houston–Clear Lake and is the conduct and author/co-author of seven international research publications (six IEEE, one ACM) on semantic similarity. Building on this scientific foundation, he created the TQMC (The Qualified Marcom Framework), redefining marketing effectiveness by unifying social data, e-commerce insights, and Qualified User Signals, positioning YouNet as Southeast Asia’s leading Data Intelligence Group for Digital Commerce.

Le Van Tien

CIO, Head of I&O and Co-founder

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Mr. Tien holds a Master’s in Computer Science and Engineering from Ho Chi Minh City University of Technology. With 17+ years in software development and enterprise solutions (intranet, cloud, AI), he leverages technology to optimize operations and create sustainable business value.

Nguyen Hong Thai

CTO, Head of P&R and Co-founder

YouNet Media

Tuan Le

CFO, Head of F&A

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Nguyen Huy Hoang

Managing Director - YouNet ECI

Vice Managing Director - Buzzmetrics

Hoang holds a Master’s in Business Management & Marketing from Solvay Business School (Belgium) and brings 20+ years of experience. He is an expert in business management, development, and consultancy for global and Vietnamese companies (Maersk, TNS, Kantar, Lazada, OnPoint, Klook, YouNet), known for passion, insights, and strategic partnership.

Mai Cam Linh

Business Director - YouNet Media

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Ms. Linh has 15+ years in Advertising & Communications with strong expertise in Social Listening and Market Research. She holds a Master’s in Marketing, Sales & Services from Sorbonne Business School. With 12 years at YouNet Media, she has advised top brands (Nestlé, VBL, Samsung, Prudential) and drives solutions that create lasting value.

Nguyen Phan Yen Phi

Managing Director - Fanscom

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Le Thi Thanh Van

Vice Managing Director - YouNet AM

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With 22+ years of experience, I believe marketing’s true value lies in deep understanding. At YouNet AM, my team builds holistic solutions from market data, activating advocacy across employees, customers, and influencers to help brands nurture communities that speak for them turning trust into measurable, sustainable growth.

YOUNET’S CULTURE

Collaborating to Create Impact

At YouNet Group, our greatest strength lies in our people. From pioneering engineers to creative strategists and dedicated client partners, our team is a dynamic blend of talents aimimg to change the world.

CONTACT US

Let's plan for a new project!

“With a professional human resource, experienced expertises, we are ready to help for consulting & building the growth plan for your company.”

YouNet Group

GLOBAL PRESENCE

Intelligence Without Borders

HEADQUARTER IN VIETNAM

2rd Floor, Lu Gia Plaza, 70 Lu Gia Street., Phu Tho Ward, Ho Chi Minh city.

Hotline: 028 3535 7356

US OFFICE

9741 Bolsa Avenue, Suite 201, Westminster, CA 92683 Email: [email protected]

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index