With a vision to become a “data navigator for businesses,” YouNet Group officially introduces its multi-country social media research solution, enabling brands to understand consumers and markets worldwide through social data.
As the leading Social Listening provider in Vietnam, YouNet is confident this will be the optimal solution for both multinational corporations and Vietnamese enterprises seeking to expand globally.
Growing demand for cross-country social listening data
For years, social media data provided by YouNet has been an essential tool for businesses to optimize communication strategies and evaluate campaign performance. In the context of globalization, the demand for a unified Social Listening solution that can serve multiple markets has become increasingly critical.
For Vietnamese businesses aiming to expand into international markets, Social Listening data not only helps them quickly capture communication trends in new markets but also enables them to develop market entry strategies that are faster, more effective, and more cost-efficient.
Meanwhile, multinational corporations demand not only data but also deep analysis and customized insights tailored to each specific market. To date, YouNet Group has successfully implemented multi-country market research projects for several major clients and received highly positive feedback.
To address both needs, YouNet Group officially launches its Global Social Listening Solution, powered by its two member companies – YouNet Media and Buzzmetrics. With this new offering, YouNet Group becomes the first company in Vietnam capable of providing Social Listening services across all markets where major social media platforms operate.
Mr. Nguyen Anh Hoa, Chairman and Founder of YouNet Group, emphasized: “For domestic businesses, especially industry leaders, the trend of regional and global expansion is accelerating. YouNet’s mission is to empower them with valuable market intelligence in the countries they aim to enter.”
YouNet’s Global Social Listening Solution
YouNet Group introduces a comprehensive solution that combines the power of Big Data and Artificial Intelligence (A.I.) with the practical experience of its team of expert analysts.
This solution helps businesses collect data from multiple social media platforms, covering a wide range of countries and languages.
The distinctive strength of YouNet’s solution lies in its team of experienced analysts who understand the industry characteristics of international markets. This team is capable of transforming raw data into valuable analysis.
YouNet’s analytical process includes four main levels: describing the situation (What happened), explaining the cause (Why happened), predicting the future (Predictive), and proposing strategies (Prescriptive).
This process ensures that analyses not only delve into the current situation but also provide forecasts and strategic recommendations for businesses, helping them derive valuable insights such as: consumer attitudes in each country toward brands and categories; key factors influencing consumers in each market when choosing products; communication and marketing activities that generate the highest effectiveness in each market; and consumer feedback and evaluations on products and campaigns.
Businesses can be assured that with YouNet’s support, they will gain a comprehensive and accurate understanding of consumer behavior, allowing them to make the right and effective business decisions for each market.
Mr. Nguyen Anh Hoa concluded: “We not only provide data and insights on social media and e-commerce markets as requested but also actively work with businesses to apply and leverage the data through in-depth analysis to solve strategic challenges in online commerce, helping them achieve their goals in each market.”
Founded in 2008, YouNet Group is now the leading company in Vietnam in the field of social media listening. YouNet’s clients include more than 500 companies seeking to measure and analyze online consumer behavior to serve their communication and marketing activities.
Contact YouNet Group for consultation on the Social Listening solution: https://www.younetgroup.com/contact-us-vi/
