Modern marketing faces a paradox: while data and online discussions are growing exponentially, the authentic voices of consumers are increasingly drowned out by seeding activities and artificial conversations. Addressing this reality, at MMA Innovate 2025 - a pioneering forum for...

E-commerce segmentation data is a goldmine of insights for brands. Discover how YouNet ECI leverages this data treasure to help brands plan their business strategies and strengthen competitiveness. How can e-commerce segmentation data benefit businesses? YouNet ECI’s EcomHeat platform collects...

As social media increasingly shapes consumer behavior, building and nurturing a Social Advocator group - high-quality users who organically create supportive content for a brand - has become an essential strategy for marketers. These advocates not only promote the brand...

Many brands appear to underestimate the search channel on E-commerce platforms because they do not fully understand its role in the customer journey. Nguyen Phuong Lam, Market Analytics Director at YouNet ECI, highlights common mistakes brands make when optimizing search...

Data from YouNet ECI shows that traditional promotional campaigns are becoming less effective on e-Commerce platforms. Instead, consumers increasingly prioritize a convenient shopping experience, high-quality service, and strong after-sales policies. In consulting with businesses, YouNet ECI has observed that many...