360-Degree View of Communication Effectiveness

TRUSTED BY WORLD'S LEADING BRANDS

SOCIALHEAT INTRODUCTION

AI-Enhanced Social Listening Dashboard

AI-Enhanced Social Listening Dashboard leverages modern AI technology to automatically analyze, label, and visualize all social media data across key customer experience aspects crucial for businesses.

Largest Data Coverage

The market’s most extensive social data system, comprehensively and continuously collecting from all social media platforms, news outlets, forums and E-commerce sites.

Longest Data Retention

Stores and retrieves social data for up to 3 years, the longest in the market. Ready for analysis and comparison with historical data points.

Customizable Attributes

Brands can define attributes according to their specific needs, ensuring insights are always aligned with their brand reality and business objectives

100% Processed Data

AI automatically processes and analyzes 100% of the data without sampling, ensuring high accuracy and relevance for each brand, and is rigorously quality-controlled by a team of experts.

SOCIALHEAT FEATURES

Meet Every Brand's Measurement and Tracking Requirements

SocialHeat enables businesses to make timely and effective decisions, maximizing communication and sales efforts.

MUST HAVE

Primary Tracking Requirement

Package 1

Monitor Positive and Negative Brand Mentions

(Social Brand Performance Monitoring)

Package 2

Track Communication Effectiveness & Monitor Competitors

(Social Brand Reputation Monitoring)

Package 3

Monitor comprehensively your brand on Social Media

(Social Brand 360° Monitoring)

ADD – IN

Additional Needs

Package 4

Category Monitoring

Package 5

CEO Image Monitoring

Package 6

Campaign Monitoring

Package 7

Influencer Monitoring

Package 8

Topic Monitoring

SUITABLE FOR VARIOUS INDUSTRIES

YouNet Media's Solution Packages

Enhance Your Brand’s Marketing Efficiency with an Online Dashboard.

Simultaneously Monitor Brand and Competitor Communication Effectiveness on Social Media

Template for Rapid Status Reporting to Line-manager

Continuously updated data across multiple platforms provides an overview of Brand Awareness and Brand Love through key social metrics and charts.

Enables brands to self-analyze and reduce decision-making time to optimize communication activities.

On a single Online Report, execution teams and management can quickly monitor the detailed effectiveness of brand communication activities.

Enable brands to learn and respond swiftly to competitor activities.

Competitor monitoring includes:

Viral content and trending keywords.
Top standout activities (minigames, livestreams, contests, sponsorships, campaigns, etc.).
Contribution of owned media channels to overall brand discussions.
Platforms driving significant engagement and discussions (TikTok, Facebook Groups, Influencers,...)

Brand Team

Viral content and most-discussed keywords.
Top prominent activities (minigames, livestreams, contests, sponsorships, campaigns, etc.)
Contribution of owned media channels to total brand discussions.
Platforms driving significant discussions and interactions (TikTok, Facebook Groups, Influencers, etc.)

Social Media, Content Team

For minigames and livestreams, how many people actually participated (number of players, hashtags), and what are their evaluations?
What campaigns or product promotions are competitors currently running?
What are the top-performing content, channels, and social platforms (Facebook, TikTok, YouTube, etc.) for both the brand and its competitors?
What are users saying about competitors across Paid, Owned, and Earned media?

Continuously monitor positive and negative information affecting the brand’s reputation on social media.

Template for Rapid Status Reporting to Executives.

Continuously updated data allows you to track:

Continuously update discussions so the brand can promptly respond: correct misinformation, increase visibility, and engage with users.

Identify all posts generating positive or negative discussions, categorized by source, content, and activity.

Enable the brand to self-analyze (Analytics) and learn from competitors.

Automatically classify discussions (positive/negative) from three perspectives:

Brand Team

Brands in sensitive industries to negative information (Real Estate, F&B, Banking, Insurance, Finance).
Brand reputation impacts purchasing decisions (Education, Hospitals, Clinics, Healthcare, Pharmaceuticals).
Brands preparing for funding rounds, going public, or rebranding.
Brands experiencing a communication crisis.

Comprehensive monitoring of communication effectiveness and positive or negative information affecting the brand’s reputation on social media.
Package 3 combines Package 1: Social Brand Performance Monitoring and Package 2: Social Brand Reputation Monitoring.

Social Brand Performance Monitoring

What is the overall effectiveness of the brand’s and competitors’ communication?

Social Brand Reputation Monitoring

Are users providing positive or negative feedback on the brand’s image in the media?

Objectives:

Monitor industry discussions, categorized by:

Benefits:

Providing for brand:

Objectives:

Monitor all articles about the CEO and Leadership Team,categorized by:

Benefits:

Providing for brand:

Objectives:

Measure and monitor campaign effectiveness:

Benefits:

Providing for brand:

Objectives:

Measure and monitor influencer effectiveness based on:

Benefits:

Providing for brand:

Objectives:

Monitor user discussion topics, categorized by:

Benefits:

Providing for brand:

SUITABLE FOR VARIOUS INDUSTRIES

Applying SocialHeat for Brands Across Different Industries

BRAND

F&B chain

Purchase Products: Customized Dashboard

Social Brand Performance Monitoring

Package 1

CEO Monitoring

Package 5

Needs

Results

Timely mitagation of negative news

Detecting news about CEO

Tracking Competitors

BRAND

Distribution of Dietary Supplements

Purchase Products: Customized Dashboard

Social Brand 360º Monitoring

Package 3

Needs

Results

Timely mitagation of negative news

Measure the effectiveness of minigames and livestreams

Continuous monitoring of competitors

BRAND

Education System

Purchase Products: Customized Dashboard

Social Brand 360º Monitoring

Package 3

Category/ Campaign/ Topic Monitoring

Package 4/ 6/ 8

Needs

Results

Measure awareness levels

Measure brand reputation

Other needs

BRAND

Pharmaceutical Distribution Platform (eB2B)

Purchase Products: Customized Dashboard

Social Brand 360º Monitoring

Package 3

Needs

Results

Measure awareness levels

Measure campaign effectiveness

Monitor the topic of “Drug import demand”

BRAND

Group in the field of Agriculture

Purchase Products: Customized Dashboard

Social Brand Performance Monitoring

Package 1

Category Monitoring

Package 4

Needs

Results

Reporting on communication effectiveness

Measuring the effectiveness of activities

Monitoring competitors & the plant protection industry

Key Features of Social Heat

Automated Reporting Feature

Automatically generate periodic reports and compare results with previous periods.

Largest Social Media Data Source

In addition to various social media channels, SocialHeat offers the most extensive coverage of TikTok data in the market.

AI & Big Data Application

Leveraging machine learning and big data technologies, our platform automatically analyzes the sentiment of collected discussions.

The first Online Report offering maximum custtomizability down to each chart

Compare multi-dimensional attributes and sentiment across multiple brands within the same industry. Businesses can drill down into individual sub-attributes and select specific sentiment groups to identify strengths/weaknesses against competitors, enabling informed and timely improvement decisions for each stage.

Choose any three metrics (Mentions, Unique Audience, Sentiment Score, Total Interactions, etc.) for visualization on an automated interaction matrix. This is an ideal tool for detecting anomalies, identifying new patterns, or pinpointing potential insight clusters that traditional charts have not clearly revealed.

WHY SOCIAL HEAT?

Leading Platform with Proprietary Technology

WITHOUT SOCIALHEAT

Lack of Comprehensive Measurement Data: Absence of data from a holistic perspective makes it difficult to gauge overall performance.
Inadequate Brand Discussion Management: Lack of control over discussions about the brand can lead to missed opportunities and potential issues.
Time and Resource Intensive: Significant time and resources are required to classify information and build reports.
High Personnel Costs: High-level expertise is needed solely for statistical tasks and data aggregation, leading to increased personnel costs.

WITHOUT SOCIALHEAT

Over 98 Metrics & 50+ Charts: Provides comprehensive measurement and tracking capabilities for all data needs.
Continuous Monitoring: Tracks discussions across 7 social media platforms, utilizing AI and Machine Learning for analysis.
One-Click Reporting: Export reports in PowerPoint or Excel with just a single click.
Customizable Dashboard: Offers 24+ data filtering features tailored to specific measurement and analysis requirements.

CONTACT US

Let's plan for a new project!

“With a professional human resource, experienced expertises, we are ready to help for consulting & building the growth plan for your company.”

YouNet Group

GLOBAL PRESENCE

Intelligence Without Borders

HEADQUARTER IN VIETNAM

2rd Floor, Lu Gia Plaza, 70 Lu Gia Street., Phu Tho Ward, Ho Chi Minh city.

Hotline: 028 3535 7356

US OFFICE

9741 Bolsa Avenue, Suite 201, Westminster, CA 92683

Email: [email protected]

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index

YouNet Media Index [YMI]

Buzzmetrics Social Index (BSI)

YouNet ECI - The Sustainable Growth Brand Index

360-Degree View of Communication Effectiveness

AI-Enhanced Social Listening Dashboard

Largest Data Coverage

Longest Data Retention

Customizable Attributes

100% Processed Data

Meet Every Brand's Measurement and Tracking Requirements

Monitor Positive and Negative Brand Mentions

Track Communication Effectiveness & Monitor Competitors

Monitor comprehensively your brand on Social Media

Category Monitoring

CEO Image Monitoring

Campaign Monitoring

Influencer Monitoring

Topic Monitoring

SUITABLE FOR VARIOUS INDUSTRIES

YouNet Media's Solution Packages

Social Brand Performance Monitoring

Social Brand Reputation Monitoring

SUITABLE FOR VARIOUS INDUSTRIES

Applying SocialHeat for Brands Across Different Industries

Key Features of Social Heat

Automated Reporting Feature

Largest Social Media Data Source

AI & Big Data Application

The first Online Report offering maximum custtomizability down to each chart

WHY SOCIAL HEAT?

Leading Platform with Proprietary Technology

CONTACT US

Let's plan for a new project!

GLOBAL PRESENCE

Intelligence Without Borders

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