THE MOST INNOVATIVE REAL-TIME SOCIAL DATA COLLECTION & ANALYTIC PLATFORM
From insight to action
Social media has given consumers a medium to voice their feelings and concerns about a brand. Not all of this is directed to the brand itself, but it provides extremely valuable insight into consumer attitude and behaviour. This insight can then be used to inform strategies and change a brand’s approach to their marketing and their overall business.
A customer-centric approach to retail works – and why it is becoming ever more essential – because consumer habits and expectations have changed. It is now harder for brands to cut through the noise, reach, and then retain a strong customer base. The brands that get it right are the ones who understand their customers’ behaviour, needs, wants and desires.
Customer insight is so valuable because it can influence and inform every aspect of your business – from product strategy and store locations to blog post topics and returns policies.