Generate Prospects and Drive Sales
Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place.
Tracking and proactively responding to online conversations from potential prospects are more meaningful than trying to outspend your competitors.
Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. They can then contact these people/companies and attempt to nurture them into sales.