Putting right people to your business hand


Offer Profiling Opportunities

When crafted appropriately, a candidate’s online presence can work in their favour. The HR departments are able to gain a more informed impression of a candidate before the interview stage, thus helping with the screening process. For the candidate, social listening and media monitoring provides profiling opportunities. For example, companies will be able to see if a candidate has shared industry news, engaged with industry influencers or published blogs to demonstrate their enthusiasm and knowledge.

Facilitate Head Hunting

Social listening and media monitoring also delivers the added benefit of finding talent for a company. If we set up a keyword search for ‘graduates’, as an example, we can then discover new and fresh talent before our competitors in the industry. The early bird catches the worm, right? Inga Boesecke, Meltwater HR Director Europe explains, “Social listening and engagement allows us to identify potential recruits who are seeking employment but perhaps haven’t considered or heard of Meltwater. We are then able to connect with them directly and give real insight into Meltwater as an employer of choice”.

Facilitate Employer Branding

Now we come to the other side of the coin: not only do companies expect to see more of a candidate, candidates also expect to see more of a company. Social media offers a good opportunity for HR to increase employer branding. Online profiles can show how fun, challenging and inspiring it is to work for a brand, as well as offering employees the chance to have their voices heard as advocates. By running a keyword such on a brand's name we are able to see both negative and positive comments from employees, thus helping to manage brand reputation. Check out our Meltwater recruitment video on Youtube.

Keep an Eye on Competition

Social listening and online media monitoring has also changed the way companies can keep an eye on competition. A well-established social listening and media monitoring search can help an organization keep ahead of the curve on developments in the industry and in particular the big players within it. Nowadays we can find all vacancies adverts online; a quick search on a competitor enables us to see.

Where our competitors are recruiting. This gives a good indication of their expansion plans Roles our competitors are recruiting for. If we know they are recruiting for a number of R&D jobs we then know new product development is on the way so that we can prepare for this and adapt our strategy accordingly

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