Standardizing database and marketing automation
Considered one of the solutions for companies to standardize their customer database and develop media – advertising campaigns, Marketing Automation, including CRM, has radically changed how marketing is operated in various aspects, including:
- Enriching and managing list of potential customers.
- Fortifying customer satisfaction and loyalty.
- Streamlining working process.
- Increasing the productivity and coordination among the departments.
Supporting multi-channel media
As operation is becoming high-tech, multi-channel customer engagement is important. Many companies, however, are having troubles with managing and solidifying customer relationship due to huge volume and intricacy of customer data. This costs companies a great number of potential loyal customers. Competition in operation, cost efficiency, and standardizing marketing activities remain unresolved problems.
The main tools of CRM & Marketing automation solution include: setting up website, email marketing and CRM; Marketing automation using software, such as customer segmentation, customer data integration and campaign management. Marketing Automation transforms manual processes, increases effectiveness and coordination level.
Digitalization of operational Marketing Process
Putting customers at the very core, CRM system is integrated with the aim to provide a toolset to the three departments including Marketing, Sales and Customer Service, which are scalable along with other platforms to further involve Finance and Human Resources.