AI based assistant to marketing automation
AI virtual assistant is currently at the center of focus and is the emergent trend for AI technology worldwide. There is a high level of competition among technology giants to prove that AI virtual assistant will be able to fully understand and converse with human beings in the next couple of years.
Virtual assistant can be defined as an Artificial Intelligence (AI) technology developed to aid user interaction by utilizing their own daily habits. Companies can adopt virtual assistant to various purposes, including:
- Customer care
- Identifying potential customers
- Building and developing customer relationship
- Sales support and automatic advertising
- Multi-channel interaction
More and more technology firms are integrating virtual assistant in their apps on mobile or web-based platform. It is considered the thriving trend in the next years to come. Based on AI’s ability to read and analyze conversation, virtual assistant is expected to deliver more “human-like” conversation with users supported by user activity observation and anticipation features.
With the development of AI, technology firms have developed many devices operated by voice recognition. Voice commands have an edge in reducing interaction time with devices while boosting efficiency.
Voice commanded virtual assistant can also help users gradually reduce the time spent on their phones, an area of particular interest by technology giants.
Ai Virtual Assistant Operational Process
Virtual assistant provides customers with useful information about the product or service of interest. It can be delivered in forms of text, image, video, gif or emoji. Besides, customers can experience automatic search and can request to stop when they no longer need it.
Sentiment Scoring is an essential factor to AI products. It enables companies to stay vigilant of any information related to the brand, how social media react to the campaign, in which manner and towards which issue. Online discussion can be categorized as either positive, negative or neutral.
Many technology firms are even seeking to introduce devices that can detect user’s mood by analyzing emotion-conveyed tones and facial expressions.
Chatbot is currently developed to aid a number of fields including banking, entertainment, etc. Without limitations in certain fields, some chatbot versions for real estate and retail as part of a new solution are in development. This tool can be applied in digitalizing certain initial experience before interacting with human users, benchmarking and extracting information, and improving web experience for customers.