Leading the Way in Global Market Research with Social Listening
TRUSTED BY WORLD'S LEADING BRANDS
ANALYTICAL FRAMEWORK
The Largest Global Data Coverage
As a data navigator, we deliver market and consumer insights derived from social media data for multinational corporations and Vietnamese enterprises aiming for global expansion.
The Largest & Global Data Coverage
Superior crawling technology enabling continuous and timely data updates.
Fastest Data Retrieval Speed
Superior crawling technology enabling continuous and timely data updates.
Most Advanced & In-depth Analytical Capability
Employing the 4-level Insight Framework for data analytics, combined with multi-layered processing capabilities across brand, product, and service attributes to deliver comprehensive, multidimensional insights.
Leading in adopting new analytics metrics
Always pioneering modern marketing measurement metrics, YouNet Group provides clients with comprehensive data insights to effectively manage brand performance and optimize operations.
FRAMEWORK
YouNet Insight Framework
Insight Framework is a model developed to assess clients’ maturity levels in applying Social Listening analytics into their business. YouNet’s Insight Framework includes four levels, ranging from basic to advanced.
Hindsight
(Understanding after an event has occurred)
- Hindsight is the ability to recognize or understand an event or situation after it has already happened.
- This ability reflects learning from past experiences, based on one's understanding of what has occurred.
- Example: When a project fails, it could recognize the reasons for failure and learning lessons from past mistakes.
Insight
(Current understanding)
- Insight refers to a deep, perceptive understanding of a current issue or situation, gained through analysis, observation, and identifying connections between different factors.
- It often involves uncovering hidden information or revealing relationships between events.
- Example: Gaining insight into market demands and understanding the underlying drivers of market trends are critical in developing effective business initiatives.
Forsight
(Future-oriented prediction)
- Foresight is the ability to anticipate and predict future scenarios based on present information and understanding.
- It involves analyzing trends, possible changes, and potential impacts to inform strategic planning and decision-making for individuals, organizations, or communities.
- Example: Forecasting market trends and developing long-term business plans based on these predictions exemplifies foresight.
ANALYTICAL METRICS
Pioneering Advanced Analytical Metrics
We continuously innovate and adopt the latest analytical standards, delivering precise insights and strategic value for businesses to maintain a competitive edge.
Qualified User
Qualified users are individual users who actively participate in discussions and meet defined quality criteria.
Content from Qualified Users
Content from qualified users refers to discussions generated by high-quality users.
Social Advocate
Social Advocators are high-quality users who create supportive content for the brand.
LEADING THE MARKET
Our Market-Leading Social Listening Enterprises
The Leading Social Listening & E-commerce Intelligence Solutions in the region.
YouNet Media – a member of YouNet Group – is the pioneer and leading company in Social Media & E-commerce analytics platforms and services in Vietnam. With technology at our core, coupled with strong research expertise, analytical capabilities, and tailored consulting services aligned to business objectives, we proudly serve as a trusted partner for over 500 leading local and international brands.
The Leading Social Media & E-commerce Market Research Company.
Buzzmetrics – a member of YouNet Group – is proud to be a trusted advisor and provider of social media data-driven research in the Vietnamese market. With continuous innovation and enhancement of research solutions, Buzzmetrics now leads the integration of social media and e-commerce data analytics, significantly enhancing positive impacts on business operations.
In addition to research activities, Buzzmetrics is dedicated to creating valuable resources for the Marketing community. Leveraging a powerful data platform and professional analysts, Buzzmetrics is progressively developing a free, accessible knowledge hub. To date, these initiatives have been enthusiastically embraced by numerous brands and agencies, earning the trust and collaboration of seasoned industry experts.
FRAMEWORK
Tailored Social Listening Solutions for Every Business Need
We continuously innovate and adopt the latest analytical standards, delivering precise insights and strategic value for businesses to maintain a competitive edge.
SocialHeat G3
(Understanding after an event has occurred)
An advanced online dashboard that enhances marketing efficiency by enabling real-time tracking, self-service analytics, and budget-friendly insights.
Key Features:
- Customizable dashboards and charts for diverse tracking needs
- Automated online reporting
- Advanced Filtering functionality
- Data Comparison for tracking growth over time
- AI-powered sentiment analysis
- Multi-format data export: PPTX, PDF, Excel
Customized Service Report
(Understanding after an event has occurred)
Customized Service Reports are in-depth analytical reports tailored to the brand’s specific needs. These reports provide deep insights and address critical brand-related issues through customized analysis.
Our key analytical services include:
- Social Brand health analysis
- Category Analysis
- Campaign Analysis
- Consumer Analysis
- Influencer analysis
- Crisis Alerts
CONTACT US
Let's plan for a new project!
“With a professional human resource, experienced expertises, we are ready to help for consulting & building the growth plan for your company.”
YouNet Group
GLOBAL PRESENCE
Intelligence Without Borders
HEADQUARTERS IN VIETNAM
2nd Floor, Lu Gia Building, 70 Lu Gia, District 10, Ho Chi Minh City, Vietnam
Hotline: 028 3535 7356