The development of social media in recent years has provided many opportunities for branding, but it is also the source of the most powerful communication crisis.
One January 12th, 2017, YouNet Year End Party was followed the concept “Let’s flight together” which was recognized as the greatest and the most memorable event of YouNet Vietnam in recent years.
Transparency starts as a mindset change
According to Gallup, 74% of employees feel that they’re missing out on company information and news
and other research suggests that only 4 in 10 employees can confidently describe to others what
their employer does.
Social media immensely changed the way we communicate, not just to external audiences but also to
internal. One of the biggest changes is how they made communications more instantaneous by
encouraging employees to respond much faster, especially in urgent situations.
Some managers may still view them with suspicion, but Enterprise Social Networks (ESNs) are an
increasingly common part of the modern workplace, and in cases, replacing intranets. The emergence
of consumerized IT has lead employees to expect user-friendly systems that offer the UX and
functionality they can find on the Web. A number of ESNs have stepped up to try and meet these
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