The development of social media in recent years has provided many opportunities for branding, but it is also the source of the most powerful communication crisis.
The 8th Ho Chi Minh City IT Awards ceremony was held by the Department of Information and Communications in November 25th. This is an official award issued by Ho Chi Minh City People's Committee and held annually since 2008
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Social media creates a new information map. Competitive analysts today differentiate between primary
sources of information (from experts, competitors, employees, and suppliers), on the one hand, and
secondary sources (such as published data, articles, and market research), on the other. Social
intelligence operates on a different plane, identifying people and their conversations in social
spaces. Its logic is that if you can find the right “curators” and experts collecting and channeling
vital, accurate information, that eliminates the need for extensive searches of traditional
databases and published information. Identifying the right people ultimately should induce companies
to join existing online conversations and even shape them. This real-time information may help
preempt key actions of competitors or lead to adjustments of strategy.
The information that companies need to meet competitive challenges is moving quickly from published
and proprietary sources to the open, chaotic world of social platforms. Navigating this new
environment effectively will require new skills and a willingness to engage in social conversations
rather than merely assemble information. This is a mission that should extend across the
organization. Senior executives can’t leave such important work to specialists. Social intelligence
will sharpen strategic insights, and leaders must be immersed in the new information currents.
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